Lowe’s

Mgr-Digital Brand Advocate

Lowe’s$90K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Finance, or related field, or equivalent experience.
  • 7 years of experience in Online/Retail Merchandising, Vendor Management, or Digital Marketing.
  • At least 1 year of experience in a leadership role managing direct reports.

Responsibilities

  • Coach Brand Advocates on analyzing customer behavior and identifying improvement opportunities.
  • Guide SEO keyword analysis and updating online content to enhance web traffic.
  • Develop strategies for engaging and graduating suppliers in the Brand Advocate program.
  • Conduct root cause analyses on key performance metrics.
  • Build and maintain relationships with brand leadership and cross-functional teams to align business goals.
  • Support alignment on strategic plans with suppliers and merchants.
  • Lead project planning and execution in collaboration with merchandising and suppliers.
  • Facilitate complex projects requiring stakeholder coordination across the organization.
  • Curate training and oversee project work to enhance system knowledge and expertise.
  • Guide direct reports in career development and organizational growth.
  • Influence suppliers through quarterly meetings to provide program feedback.

Benefits

  • 401k with a match up to 4.25%.
  • Employee Stock Purchase Plan with a 15% discount.
  • Tuition-Free Education programs.
  • 10-week Maternity/Parental Leave.
  • 10% Associate Discount on purchases.
Full Job Description
Your Impact

The Mgr-Digital Brand Advocate works with strategic suppliers, Enterprise Item Content, Supply Chain, IT, Online and Merchandising to optimize brand-focused, online customer experiences on Lowes.com. The Manager builds strong business relationships with suppliers to improve online sales, traffic and conversion through analyzing, identifying and improving brand-specific product assortment, online content, promotions, inventory and returns within their assigned product categories. The Manager ensures that new and promotional items are optimized and offers support when suppliers need help with online/system troubleshooting. This role is also responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. The Mgr-Digital Brand Advocate supports Omni-Channel retail strategies and partners with cross-functional leadership to identify process improvement opportunities to optimize effectiveness leading to brand renewal and growth. The Manager leads a team of direct reports and is responsible for inspiring, managing and developing team members and culture.

What You Will Do
  • Assist and coach Brand Advocates on analyzing customer behavior and pain points to identify opportunities to improve the online experience and drive conversion.
  • Guide Brand Advocates in Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic.
  • Analyze and develop strategy for soliciting additional suppliers into, and graduates them out of, the Brand Advocate program.
  • Complete root cause analysis on key performance indicators.
  • Develop and maintain relationships with brand leadership teams and cross-functional partners. Align on common business goals and executes merchandising strategies.
  • Support Brand Advocate with suppliers and merchants to gain alignment on strategic plans.
  • Lead creation of project plans and align with merchandising and supplier to drive execution.
  • Guide team who will continuously lead and facilitate complex projects that require multiple stakeholders and drive impacts across the greater organization.
  • Build system knowledge and expertise by curating training classes and overseeing project work.
  • Provide support and expertise to digital solutions, IT and digital leadership to plan and execute total site enhancement and optimization strategies.
  • Lead and guide direct reports. Develop career paths and provide associates the assistance needed to help them move and grow within the organization.
  • Build relationships and influence suppliers by meeting quarterly to discuss the BA program and feedback for the BA.


Minimum Qualifications
  • Bachelor's degree Business, marketing, finance or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 7 Years of Online / Retail Merchandising / Vendor Management / Digital Marketing
  • 1 year of experience leading a team of direct reports


Preferred Skills/Education
  • Master's degree Business, marketing, finance or related field
  • Experience in vendor management systems, digital marketing, ecommerce, and merchandising
  • Proven experience with major consumer brands and how to support/ differentiate them in the digital space


Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

Similar Jobs

More Jobs at Lowe’s

More Retail & Consumer Goods Jobs

Find similar Mgr-Digital Brand Advocate jobs: