Overview

Overview

The Media Supervisor plays a pivotal role in leading day-to-day media and communications planning across a portfolio of LATAM brands. This position translates marketing and media objectives into actionable strategies and ensures seamless execution through collaboration with internal teams, vendors, and clients. Acting as the primary point of contact for stewardship and campaign implementation, the Media Supervisor combines strategic insight with operational excellence to deliver high-impact media solutions. The role requires a strong grasp of media fundamentals, leadership capabilities, and a proactive approach to client service and performance optimization

Responsibilities

Key Responsibilities:

Strategic Media Planning & Stewardship
• Contribute to the development of integrated communications plans for LATAM markets.
• Assist the Associate Media Director (AMD) in crafting media strategies and recommendations.
• Demonstrate initiative by researching and identifying valuable consumer and media insights.
• Stay informed on media trends and emerging platforms to enhance campaign innovation.

Vendor & Partner Management
• Request and evaluate proposals for special activations; develop and share POVs.
• Renegotiate proposals to ensure strategic alignment and added value.
• Coordinate and lead meetings with media vendors to review opportunities.
• Foster strong relationships with media partners and agency collaborators.

Media Buying & Implementation
• Oversee negotiation, buying, and execution of media plans across channels.
• Supervise campaign implementation, ensuring accuracy in pacing, spend, and delivery.
• Act as the final escalation point for inventory, billing, and invoice discrepancies.

Budgeting & Investment Analysis
• Request and manage annual media budgets.
• Analyze and forecast investments by media type, vendor, country, and brand.
• Monitor rates, commitments, and financial variables (e.g., rate inflation, exchange rates).

Performance Monitoring & Reporting
• Collaborate with the D&A team for performance reporting and data validation.
• Analyze campaign performance and provide strategic recommendations to optimize ROAS.
• Ensure delivery against key success metrics and drive continuous improvement.

Team Leadership & Collaboration
• Supervise and mentor Associates, providing clear direction and timely feedback.
• Conduct performance evaluations and support professional development.
• Collaborate with local Starcom teams to share best practices and support local needs.
• Convey ideas for process improvements to enhance efficiency and consistency.

Qualifications

Required Skills (the "technical" stuff)

The requirements listed below are representative of the knowledge, skill, and ability required.

Education & Experience
• Bachelor's degree in Advertising, Marketing, Communications, or a related field.
• Minimum of 3 years of experience in media planning and buying, preferably within LATAM markets.

Language & Communication
• Bilingual proficiency in English and Spanish (written and verbal).
• Strong communication skills with the ability to present ideas clearly and persuasively.

Technical & Analytical Skills
• Solid understanding of media planning principles, research methodologies, and communication strategies.
• Comfortable working with data, including budget forecasting, rate analysis, and performance metrics.
• High attention to detail and accuracy in reporting and analysis.
• Proficiency in media tools and platforms such as Kantar, Ibope, Media Tools, Media Ocean, Prisma, DoubleClick, Campaign Manager, etc.

Leadership & Collaboration
• Demonstrated ability to lead and mentor junior team members.
• Strong organizational and time management skills to oversee multiple projects and priorities.
• Collaborative mindset with strong interpersonal skills to work effectively across teams and with external partners.

Strategic Thinking & Innovation
• Ability to identify media trends and emerging opportunities to enhance campaign performance.
• Proactive approach to problem-solving and process improvement.
• Energetic and creative thinker who contributes fresh ideas to media strategy and execution.

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.