Agency:GSD&M
Job Function:Media
Job Subfunction: Media Planning and Buying
Job Description:The ideal candidate possesses:
- A four-year college degree
- Minimum of five years of total media planning experience, with at least one year of traditional planning
- CPG experience required
- One to two years' experience supervising the direct work of media planners and assistant media planners
- Ability to manage up as well, keeping supervisors and directors informed
- Experience in developing and maintaining key client relationships
- Ability to multi-task smoothly - responsibilities include reporting to multiple accounts and management
- Ability to effectively communicate traditional and digital media strategy to clients who may or may not have media marketing expertise
- Compelling and confident presentation skills - both in writing and delivering the presentation - and well versed in the art of storytelling when putting together recommendations
- Ability to condense complex ideas into comprehensible pieces, and high accuracy in analyzing large sets of data
- Proven ability to think critically, analyze performance and opportunities, and look for unconventional solutions
- Proactive and confident in finding ways to bring to life new technologies to educate clients and the agency
- Experience planning and implementing brand building media campaigns including:
- Digital Specific: CPM, CPCV, CPVC and CPA media placements, Search marketing, Rich media
- Other channels, including national and local broadcast (radio & TV), print, emerging, sponsorships, PR, etc.
- Specific Skills required:
- Usage of interactive tools (or other related products): Doubleclick, Prisma, comScore, Google Analytics (plus experience with verification partners - Moat, IAS, DoubleVerify)
- Usage of planning tools (or other related products): Simmons/MRI/Scarborough, Kantar Stradegy, Reach/Frequency tools, SQAD
- MS Office: Excel, Word and PowerPoint
The Job
- Provide strategic and tactical direction to media planners and assistant media planners while maintaining some day-to-day planning responsibilities:
- Work with Account Leadership and other teams to determine and meet client specific needs
- Utilize available media planning tools to develop digital and traditional media strategies
- Present media plans directly to clients
- Negotiate with digital and print media vendors and provide a final negotiated recommendation to the client
- Collaborate with Account Leadership, Creative and Production to ensure creative specifications of negotiated plans are met
- Supervise trafficking process (via creative or through Doubleclick)
- Report campaign performance to clients
- Optimize the campaign with media vendors
- Provide a final analysis at the conclusion of a campaign
- Serve as a mentor and provide conduits for professional growth among the team
- Develop POVs as needed based on client and planning team requests
- Aggressively keep abreast of the current media landscape and actively provide relevant information about media trends to planning teams and clients
- Maintain positive working relationship with media vendors
- Optimize resource management and help smooth operational processes
Reports to Media DirectorOmnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
