General Motors

Media Strategy Lead

General Motors • $76K — $114K *
Markham, ON L3R 0G6Hybrid
Media
Less than 5 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree with 3+ years of media experience, particularly managing targeted campaigns.
  • Strong understanding of all media areas and familiarity with media platforms and processes.
  • Experience collaborating with media agencies.
  • Excellent project management and analytical skills.
  • Solid grasp of digital creative, media, and measurement practices.
  • Strong written and verbal communication skills.
  • Fluency in French is a plus; automotive brand experience is also beneficial.

Responsibilities

  • Collaborate with Brand, Product, and Performance Marketing teams to craft effective media plans.
  • Deliver strategic media planning for individual nameplates at a regional level.
  • Engage with media agency of record for operational processes.
  • Define target audiences, budget allocation, and KPIs for all campaigns.
  • Work with external media agencies and ad tech vendors for campaign execution.
  • Monitor and analyze performance metrics to optimize campaigns.
  • Build relationships with stakeholders to implement new media strategies.

Benefits

  • Paid time off including vacation, holidays, and parental leave.
  • Comprehensive healthcare, dental, and vision benefits.
  • Life insurance plans for employees and families.
  • Defined Contribution Pension plan with company matching contributions.
  • Employee discounts through GM Vehicle Purchase Plan.
Full Job Description

Job Description

Vacancy Status: This posting is for an existing vacancy within the organization and is open to new applications.

AI Disclosure: As part of the application process, Artificial Intelligence will be used in the hiring process for this role

This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre at least three times per week.

Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Chevrolet at regional level of representation across Canada. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.

KEY RESPONSIBILITIES:

Media Strategy & Planning:

  • Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.

  • Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country.

  • Work closely with the Media agency of record and media operations processes across all regions.

  • Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.

Campaign Execution & Optimization:

  • Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)

  • Ensure allotted media budget/investments and media mix is reflective of regional objectives.

  • Integrate regional media strategy with national strategy ensuring full funnel alignment.

  • Meet with media partners and evaluate offerings for brand/regional fit.

  • Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.

  • Monitor and analyze key performance metrics; optimize campaign activities

Relationship & Stakeholder Management:

  • Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads

  • Create and Lead Test & Learn media initiatives

  • Present and inform leadership across sales and marketing of media plans.

  • Work with internal stakeholders to identify and implement new media strategies.

QUALIFICATIONS:

  • Bachelor's degree with 3+ years of experience with a preference for media experience and managing one-to-one targeted campaigns.

  • Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes.

  • Experience working with media agencies

  • Excellent project management and analytical skills.

  • Strong understanding of digital creative, media, and measurement practices.

  • Excellent written and verbal communication skills.

  • Verbal & written French fluency is a plus.

  • Automotive brand experience is a plus.

Join Us: At General Motors, we’re not just transforming marketing; we’re setting the pace for the industry. If you’re ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.

  • Healthcare, dental and vision benefits including health care spending account and wellness incentive.

  • Life insurance plans to cover you and your family.

  • Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.

  • GM Vehicle Purchase Plan for you, your family, and friends.

The salary range for this role is $76,100 to $114,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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