Overview

Description

Job Summary: The Senior Manager of Media Relations works collaboratively with the Emory Healthcare Media

Relations, Marketing and Internal Communications teams to support strategic media relations activities and planning

for its hospitals, outpatient clinics and service lines. The role focuses on generating positive and innovative news,

clinical advances and research findings taking place at Emory Healthcare, along with developing inspiring stories from

the patient perspective. The ideal candidate has strong experience working in the media/journalism and in media

relations/public relations/communications or another similar role. Previous hospital or health care communications

experience a plus.

Primary duties and responsibilities:

Leadership and Management:

1. Plan, coordinate, pitch and manage comprehensive local, regional and national media coverage and media

relations activities for the hospitals, clinics and service lines.

1. Develop and drive proactive media campaigns that align with Emory Healthcare's strategic goals and values.
2. Maintain in-depth knowledge of the health care system and its service lines, and integrate insights into strategic planning around institutional priorities, which include excellence in patient care, research breakthroughs and innovation.

Tactical Responsibilities:

1. Cultivate strong working relationships with local, regional and national news media to promote positive storytelling and messaging to targeted audiences.
2. Provide media training to physicians, staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagements.
3. Write, edit and distribute press releases, pitches, media advisories and other content for media.
4. Collaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiatives.

Operational Excellence:

1. Coordinate and supervise on-site media and production company shoots-including interviews, b-roll and photography-to ensure minimal disruption to clinical activities.
2. Frequently monitor local, regional and national news media content, news cycles and health care trends.
3. Maintain familiarity with various media outlets locally, regionally and nationally to keep abreast of trends and market data.

Collaboration and Communication:

1. Collaborate with marketing, internal communications and other departments to ensure that media relations plans support the key objectives in growing business, and that content is consistent with the overall Emory Healthcare brand, while meeting the strategic objectives of the organization.
2. Maintain open and effective communication with all stakeholders, both internally and externally.
3. Counsel senior leaders/management teams regarding impacts of working with the media, and benefits of storytelling.

MINIMUM QUALIFICIATIONS:

Education: Bachelor's degree in a marketing/communications discipline, such as journalism, mass communications, English, public relations, marketing, political science or a related field.

Experience: Minimum six (6) years of experience working in journalism, communications, marketing, media relations,

public relations or crisis management. Demonstrated success in managing and coordinating news media

coverage and the implementation of public/media relations campaigns. Experience should include media interview

skills, story development, pitching, news writing and overall content creation. Candidate must have a strong

understanding of how news media organizations operate.

Preferred Experience: The ideal candidate has strong experience working in the media/journalism and in

media relations/public relations/communications or another similar role.

PHYSICAL REQUIREMENTS: 20-50 lbs.; 0-33% of the work day (occasionally); 11-25 lbs., 34-66% of the workday (frequently); 01-10 lbs., 67-100% of the workday (constantly); Lifting 50 lbs. max; Carrying of objects up to 25 lbs.; Occasional to frequent standing & walking, Occasional sitting, Close eye work (computers, typing, reading, writing), Physical demands may vary depending on assigned work area and work tasks.

ENVIRONMENTAL FACTORS: Factors affecting environment conditions may vary depending on the assigned work area and tasks. Environmental exposures include but are not limited to: Blood-borne pathogen exposure, Bio-hazardous waste, Chemicals/gases/fumes/vapors, Communicable diseases, Electrical shock, Floor Surfaces, Hot/Cold Temperatures, Indoor/Outdoor conditions, Latex, Lighting, Patient care/handling injuries, Radiation, Shift work, Travel may be required. Use of personal protective equipment, including respirators, environmental conditions may vary depending on assigned work area and work tasks.

Additional Details