CACI International

Media Planning & Strategy Lead

CACI International$65K — $136K *
Tampa, FL 33647In-Person
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Communications or related field.
  • 5+ years in media planning or strategic communications.
  • Proven track record in multi-channel media strategy development.
  • Experience in audience and information environment assessments.
  • Ability to align media strategy with operational objectives.

Responsibilities

  • Lead media planning and communication strategy development.
  • Develop integrated media strategies for operational objectives.
  • Conduct assessments of audience and media environments.
  • Recommend media platforms to enhance audience reach.
  • Coordinate with various teams for synchronized media activities.
  • Create media engagement plans and audience targeting strategies.
  • Monitor media performance and campaign analytics.

Benefits

  • Flexible time off to promote work-life balance.
  • Access to comprehensive healthcare and wellness benefits.
  • Financial and retirement planning support.
  • Continuing education opportunities for professional growth.
  • A culture of integrity and trust within the organization.
Full Job Description
Job Title: Media Planning & Strategy Lead

Job Category: Communications

Time Type: Full time

Minimum Clearance Required to Start: TS/SCI

Employee Type: Regular

Percentage of Travel Required: Up to 25%

Type of Travel: Local

Responsibilities:

  • Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.

  • Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.

  • Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.

  • Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.

  • Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.

  • Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.

  • Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.

  • Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.

  • Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.

  • Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

Qualifications:

  • Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.

  • Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.

  • Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.

  • Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.

  • Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

Desired Qualifications

  • Master's degree in Strategic Communications, Marketing, International Relations, Information Operations, or a related field.

  • Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.

  • Active TS/SCI security clearance and demonstrated experience operating within complex, multi-domain information environments.

-

What You Can Expect:

 A culture of integrity.

At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.

An environment of trust.

CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth.

Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy.


Pay Range:

There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.

The proposed salary range for this position is:

$65,000 - $136,500

About CACI International

CACI International Inc is a multinational professional services and information technology company. It provides services to many branches of the federal government including defense, homeland security, intelligence, and healthcare. CACI has approximately 23,000 employees worldwide. The company's mission is to provide enterprise and mission technology services and solutions that best fit the needs of its customers. CACI has been named a Fortune World's Most Admired Company, a Washington Post Top Workplace, and a Forbes Best Employer for Diversity.
Learn more about CACI International
Size
22,000 employees
Market Cap
$7.1 billion
Industry
Net Income
$374.4 million
Founded
1962
5 Year Trend
+7.3%
Revenue
$5.8 billion
NASDAQ

Similar Jobs

More Jobs at CACI International

More Media Jobs

Find similar Media Planning & Strategy Lead jobs: