Media Planning Director

We Are Rosie

$93K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in cross-channel media planning and buying (digital, OOH, TV, print, mobile, SEM, paid social)
  • 2+ years of management experience leading teams
  • Strong knowledge of media planning, negotiation, and performance analysis
  • Ability to excel in fast-paced settings while managing multiple projects
  • Collaborative problem solver with proven success in teamwork
  • Familiarity with media planning tools like Datorama and Google Marketing Platform
  • Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)

Responsibilities

  • Manage strategic media planning and buying activities across all channels
  • Develop aligned media plans that meet client and campaign objectives
  • Lead campaign implementation, including buying, negotiating, and performance optimization
  • Analyze internal data to inform future media strategies
  • Evaluate media performance against KPIs and original objectives
  • Collaborate with buying team for effective campaign launch and issue resolution
  • Set specifications and timelines for successful campaign executions

Benefits

  • Flexible contract duration until a full-time position is filled
  • Opportunity to work in a dynamic, fast-paced environment
  • Engagement in a collaborative team culture
  • Exposure to a variety of media channels and technologies
  • Involvement in strategic decision-making processes
Full Job Description
Role Name: Media Planning Director Hours/week: 40 hrs/week Length of contract (start/end dates): ASAP through EOY (or until they hire a FTE) Hourly Rate: $45/hour Job Description • Manage strategic media activities, including planning, buying, managing and optimizing across all channels • Develop plans which align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach • Lead on campaign implementation/management in regard to: buying, negotiating, implementation, optimization, and analysis • Use internal data sources as well as past performance to develop insights and strategy for future efforts • Work ot gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met • Work closely with our buying team to traffic, launch, and troubleshoot implementation issues • Establish specifications and timelines needed for campaign launch and work across teams to ensure a successful execution Qualifications We're looking for someone who has/is: • Passionate about the intersection of media, technology, creative, and have demonstrated experience (6+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social. • At least 2+ years of management experience • In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis • Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports • Thrives in a collaborative environment and is a problem solver • Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 ) • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

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