West Shore Home

Media Marketing Manager

West Shore Home$70K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred; equivalent education and experience accepted.
  • 2+ years of experience in buying or selling linear TV media advertising.
  • Proven experience with omnichannel streaming campaigns to drive lead conversion.
  • Strong data tracking and media negotiation skills.
  • Ability to work onsite in Mechanicsburg, PA.

Responsibilities

  • Manage the training and development of Media Buyers focused on television direct response and omnichannel streaming.
  • Develop strategies to improve optimization that drive CPLI and COM.
  • Ensure Media Buyers allocate budgets effectively in their assigned markets to achieve marketing goals.
  • Collaborate with the Director of Media on national media buying and larger media initiatives.
  • Coordinate with Marketing, Planning, and Analytics teams for accurate budget and target planning.

Benefits

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential
Full Job Description
Position: Omnichannel Media Manager
Location: Mechanicsburg, PA (ONSITE) - Relocation assistance is available
Schedule: Monday-Friday, 8:00AM-5:00PM (Full-Time)

Purpose of Position:

As an Omnichannel Media Manager at West Shore Home, you will focus on the training, development, and performance of the Media Buyers and Analysts, with the goal of improving the media results. The position will take ownership of KPI's such as CPL, CPLI, Issued Leads and Cost of Marketing. This position will handle data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking.

Key Role Accountabilities:
  • Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
  • Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
  • Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets so that the company can meet its weekly marketing performance goals.
  • Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
  • Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.


Minimum Requirements:
  • Bachelor's degree preferred; an equivalent combination of relevant education and professional experience will be considered.
  • Experience buying or selling linear TV media advertising- 2+ years required.
  • Experience using omnichannel streaming campaigns to drive lead conversion.
  • Ability to work onsite in Mechanicsburg, PA. Relocation assistance is available.

Benefits:
  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential

#CORPJD

About West Shore Home

West Shore Home is a locally owned and operated home improvement company that serves Pennsylvania with beautiful custom showers, baths, windows, and doors. As a replacement contractor, we strive to use our years of experience to provide the best customer service possible. Our goal is to make your purchase easy by providing energy-efficient products, the best interest-free financing in the industry, and exceptional installation and service.

West Shore Home Careers

There has never been a better time to explore the job opportunities at West Shore Home, a leader in home remodeling and design services. West Shore Home is renowned for its commitment to excellence and innovation in the home improvement industry.

Work You’ll Do

Join West Shore Home's dynamic team to assist homeowners in transforming their spaces into dream homes. This is an opportunity to be part of a company where innovation meets functionality, providing top-tier home solutions. Lead in a role that harnesses your skills at the nexus of technology, customer service, and design innovation. West Shore Home offers a platform to elevate your career to new heights in an environment that fosters professional growth and leadership development. Engage with a team of skilled professionals dedicated to redefining the home improvement industry through cutting-edge technology and creative solutions.

Introducing the West Shore Home Employment Initiative

West Shore Home is building a market-leading team to drive transformation in the home improvement sector. The company offers various employment positions, from customer service to design and project management.

Do Innovative Work

Be part of the largest and most dedicated team in the home improvement sector, where your skills contribute directly to expanding the company's footprint and enhancing customer satisfaction.

Drive Innovation and Leadership

Deliver targeted home improvement solutions with a depth of expertise and innovation that is unmatched in the industry.

Be Part of a Great Team

Join a team that values diversity, leadership, and professional development. West Shore Home is committed to fostering a culture that encourages career advancement and personal growth.

Future-Proof Your Career

With West Shore Home, the path to professional advancement is clear. Embrace the opportunity to grow with extensive training, development programs, and certification support that prepare you for leadership roles within the company.

Explore Job Opportunities and Internships

West Shore Home is not only a place for seasoned professionals but also nurtures new talent through internships and entry-level positions. These roles are designed to integrate new members into the industry effectively.

The West Shore Home Difference

With a commitment to excellence and a focus on sustainable growth, West Shore Home continues to lead as an innovator in the home improvement industry. The company's dedication to providing comprehensive benefits and a supportive work environment makes it a prime choice for those seeking a rewarding career.

Stay Connected

Join the Team

Search open positions that match your skills and interests at West Shore Home. The company seeks passionate, curious, and innovative team players.

SEARCH WEST SHORE HOME JOBS

Keep Up to Date

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Learn more about West Shore Home
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1,001 employees
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