DLR Group

Media Manager, K-12 Education

DLR Group$80K — $95K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in integrated marketing communications, public relations, journalism, or related field.
  • 5+ years of marketing communications experience in a professional services environment, ideally A/E/C industry.
  • Demonstrates urgency in managing and prioritizing multiple concurrent deadlines.
  • Strategic thinker with strong oral and written communication skills.
  • Ability to forge relationships cross-functionally and with external partners.
  • Understands integration of traditional and social media within marketing communications campaigns.
  • Strong project and people management skills.

Responsibilities

  • Lead media relations strategy and influencer engagement for K-12 Education sector.
  • Develop and execute a comprehensive media relations plan.
  • Research, write, proofread, and edit media and communications content.
  • Establish KPIs for media outreach and measure success of marketing campaigns.
  • Champion brand standards and voice in all marketing content.
  • Collaborate with marketing leaders on multi-channel campaigns and strategies.
  • Promote media and design stories through digital and emerging media platforms.

Benefits

  • 100% employee-owned company, fostering a culture of investment in client success.
  • Flexible work model with a four-day in-office schedule, allowing remote work on Fridays.
  • Interdisciplinary collaboration across all project phases.
  • Commitment to environmental sustainability and social responsibility initiatives.
  • Focus on creativity and innovation in design.
Full Job Description
DLR Group is an integrated design firm that aspires to be the most creative enterprise on the planet. We are seeking a high energy media relations professional with a passion for building brands to join an ambitious team that intends to transform the model of marketing communications in the A/E/C industry. If you are ready to own and be responsible for leading media relations strategy to enable your internal clients to tell their unique story to their unique clients, this is your career opportunity. This role could be based in the following cities:
  • Omaha
  • Overland Park
  • Phoenix
  • Consideration for other DLR Group office locations may be given based on qualifications and business needs.

Position Summary
This role will lead media relations and influencer engagement for our K-12 Education sector. As a key member of this integrated sector marketing team, you'll shape how the world sees DLR Group's K-12 Education design expertise and thought leadership. You will collaborate with the sector marketing leader, design teams, and subject matter experts to develop content and build relationships with industry media, trade associations, and key influencers.

The successful candidate will:
  • Develop a media relations plan and execute it to a calendar, including promotion of specific business plan projects, design ideas, and thought leadership.
  • Research, write, proofread, and edit media and communications content.
  • Bring a keen understanding of the current media landscape and how to forge relationships with trade, consumer, news, and digital media contacts.
  • Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns.
  • Be a creative person who can "think on their feet" beyond the traditional approach to PR and exploit opportunities within new media.
  • Establish KPIs for media activities and measures of success for media outreach and marketing campaigns.
  • Champion brand standards, voice, and style into all marketing content.
  • Collaborate with Sector Marketing Leader to support marketing strategy with identified multi-channel campaigns and ensure that media and thought leadership are leveraged across the marketing ecosystem; to identify, process, and filter ideas to ensure relevance to target audiences; and to support growth goals identified in the sector(s) marketing strategy in the sector(s) content strategy.
  • Digital team to promote media and top design stories / thought leadership on digital (including social) platforms or with emerging media methods.
  • Peer Media Managers to ensure that cross-sector opportunities are identified and strategically promoted.

Required Qualifications
  • Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field
  • 5+ years of marketing communications experience in a professional services environment, preferably the A/E/C industry
  • Demonstrate a sense of urgency to manage and prioritize multiple concurrent deadlines
  • Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to articulate a clear point of view on complex issues in clear, concise communications
  • Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners
  • Keen understanding of integrating marketing tactics with traditional and social media as part of communications campaigns to attract, engage, convert, and retain clients and talent
  • Strong project and people management skills -ability to quickly build consensus, and positively 'manage up' to get senior level individuals to support established processes with input and insight in a timely manner

Preferred Qualifications
  • Public Relations/Media Relations experience in the K-12 Education industry, preferably in the AEC or design industry
  • Demonstrated track record of measurably high-impact media campaigns
  • Proficiency in Adobe Creative Suite, especially InDesign; proficiency in Microsoft Suite, including PowerPoint and Teams
  • Familiarity with information recording and gathering from a database, ideally MuckRack and Deltek Vantagepoint


DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new builds, renovations, and adaptive reuse projects.

We are 100% employee-owned: every employee is literally invested in our clients' success. At the core of our firm are interdisciplinary teams engaged in every step of project lifecycles. Our teams champion true collaboration, open information sharing, shared risk and reward, value-based decision making, and proficient use of technology to deliver exceptional design. We are pursuing the goals of the 2030 Challenge, the ME2040, and the SE2050, and are an initial signatory of the China Accord and the AIA 2030 Commitment.

Through our values - commitment, creativity, environmental stewardship, fun, integrity, ownership, sharing, teamwork - we elevate the human experience through design, together.

DLR Group follows a four-day in-office work model, with employees having the flexibility to work somewhere other than the office on Fridays.

About DLR Group

DLR Group is a leading architecture and engineering firm that was founded in 1966. The company is headquartered in Omaha, Nebraska and has offices throughout the United States and abroad. DLR Group provides a wide range of services including architecture, engineering, planning, and interior design. The company is committed to sustainability and has a strong reputation for designing high-performance buildings that are energy-efficient and environmentally responsible. DLR Group is also involved in the community and supports various local organizations and events.
Learn more about DLR Group
Size
1,200 employees
Industry

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