Citigroup, Inc

Media Lead Analyst

Citigroup, Inc • $114K — $172K *
Irving, TX 75061Hybrid
Media
5 - 7 years of experience
4 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 6-10 years of experience in consumer marketing, advertising, and/or media.
  • Bachelor's degree required, Master's degree preferred.

Responsibilities

  • Develop integrated media campaigns from inception to execution, managing multiple agencies and leading briefing sessions.
  • Drive successful integration across all marketing channels, ensuring effective messaging across paid channels and Citi properties.
  • Manage legal and product review processes for media creative, ensuring clarity and relevance for consumers.
  • Partner with internal business teams to manage expectations and resolve issues effectively.
  • Guide internal teams on the development of marketing materials, ensuring consistency and adherence to media guidelines.
  • Leverage consumer insights from research to enhance campaign development.
  • Manage agency relationships, providing clear direction based on concrete rationale.

Benefits

  • Medical, dental & vision coverage.
  • 401(k) plan.
  • Life, accident, and disability insurance.
  • Wellness programs.
  • Paid time off packages including vacation, sick leave, and paid holidays.
Full Job Description
We9re building Citi Ads, Citi9s Commerce Media business, from the ground up, and we9re looking for a marketing execution manager who can translate client objectives into clear audience strategies and effective creative. This role focuses on defining target audience requirements, shaping briefs, and managing creative execution to ensure messaging is relevant and impactful. You9re comfortable working hands-on to refine targeting, guide asset development, and ensure campaigns are executed with precision. You take pride in delivering campaigns that perform, scales, and evolves with the market.

If you9ve spent your career leading large-scale programmatic media teams and you9re ready for the challenge of a lifetime, this is the role.

Responsibilities:
  • Develop integrated media campaigns from inception to execution, including day to day management of multiple agencies and strategic oversight. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions.
  • Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration
  • Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers.
  • Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value.
  • Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines , imagery and ensuring consistency within Citi9s mediaing system.
  • Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns.
  • Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale.
  • Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative.
  • Take ownership over competitive insights for your products/services - ensure working team is aware of new campaigns and implications for Citi.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm9s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


Qualifications:
  • 6-10 years of experience in consumer marketing, advertising and/or media.


Education:
  • Bachelor9s/University degree, Master9s degree preferred


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
Irving Texas United States

Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00

In addition to salary, Citi9s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jun 04, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

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Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

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Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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