EXL Service

Media Director - Cross Channel, Digital Paid Media

EXL Service • $120K — $200K *
US-AnywhereRemote in United States
Media
8 - 10 years of experience
6 days ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, communications, or related field.
  • 8-12+ years of digital marketing experience.
  • 5+ years managing paid media teams and budgets.
  • Deep expertise in paid search (SEM), paid social, programmatic advertising, display, and video advertising.
  • Strong analytical and financial expertise.
  • Experience presenting to senior executives.
  • Experience in financial services, banking, insurance, healthcare, or other regulated industries.

Responsibilities

  • Develop and implement comprehensive paid digital media strategies.
  • Identify growth opportunities across customer acquisition, retention, and brand awareness initiatives.
  • Provide thought leadership on emerging digital marketing trends and technologies.
  • Establish media measurement frameworks and performance benchmarks.
  • Oversee paid media campaigns across multiple platforms, including search, social, and programmatic.
  • Ensure campaigns meet KPIs such as ROAS and CPA.
  • Lead testing initiatives to optimize audience segments, creatives, and bidding strategies.

Benefits

  • Remote work flexibility with an option for occasional travel.
  • Supportive team structure encompassing various roles including media managers and analysts.
  • Encouraged cross-functional collaboration with marketing, analytics, and sales teams.
  • Professional growth opportunities through team leadership and development.
  • Access to resources for continuous improvement in digital marketing strategies.
Full Job Description
JOB DESCRIPTION

The Media Director 6 Cross Channel, Digital Paid Media roleleads the strategy, planning, execution, and performance optimization of paid digital marketing campaigns across search, social, display, video, programmatic, and emerging media channels across various clients.

This role oversees client and vendor relationships, manages significant media budgets, drives customer acquisition and engagement initiatives, and collaborates with cross-functional stakeholders to achieve business objectives.

This role is remote and is supported by a team with varying skills including media managers, ad operations managers, and analysts. This position may require occasional travel for industry events and client meetings. Flexibility in working hours is expected, particularly during major campaign launches.


JOB RESPONSIBILITIES

Strategic Leadership

  • Develop and implement comprehensive paid digital media strategies aligned with organizational goals.
  • Identify growth opportunities across customer acquisition, retention, and brand awareness initiatives.
  • Provide thought leadership on emerging digital marketing trends, technologies, and platforms.
  • Establish media measurement frameworks and performance benchmarks.

Campaign Management

  • Oversee paid media campaigns across platforms such as:
  • Paid Search: Google Ads, Microsoft Ads
  • Paid Social: Meta, LinkedIn Ads
  • Programmatic display via DSP
  • Video channels (streaming & CTV/OTT) via DSP
  • Digital audio
  • Ensure campaigns meet KPIs related to ROAS, CPA, CAC, conversion rates, lifetime value and revenue growth.
  • Lead testing initiatives including audience segmentation, creative optimization, and bidding strategies.

Budget & Financial Management

  • Manage monthly, quarterly, and annual media budgets, often ranging from several million to tens of millions of dollars.
  • Monitor media spend efficiency and forecast campaign performance.
  • Present budget recommendations and investment strategies to executive leadership.

Analytics & Reporting

  • Analyze campaign performance using analytic tools like Google Analytics or Adobe Analytics, in-platform reporting, data visualization platforms and attribution platforms
  • Develop executive-level and detailed performance reports for weekly, monthly, and quarterly business reviews.
  • Translate complex data into actionable business recommendations.

Team Leadership

  • Lead, mentor, and develop digital media managers, analysts, and specialists.
  • Manage agency partnerships and external vendors.
  • Foster a culture of innovation, accountability, and continuous improvement.

Cross-Functional Collaboration

  • Partner with marketing, analytics, account management, creative, CRM, and sales teams.
  • Collaborate with compliance, legal, and risk management teams when required, especially in regulated industries such as financial services, healthcare, or insurance.

JOB QUALIFICATIONS

Qualifications

Required

  • Bachelor's degree in marketing, Business, Communications, or related field.
  • 8 612+ years of digital marketing experience.
  • 5+ years managing paid media teams and budgets.
  • Deep expertise in:
  • Paid Search (SEM)
  • Paid Social
  • Programmatic Advertising
  • Display and Video Advertising
  • Attribution and Measurement
  • Deep expertise in all Google properties, Meta, Live Ramp and Microsoft Ads.
  • Experience managing custom audiences within media platforms.
  • Strong analytical and financial expertise.
  • Experience presenting to senior executives.
  • Experience leading a team in various time zones.
  • Experience in financial services, banking, insurance, healthcare, or other regulated industries.

Preferred

  • MBA or master's degree.
  • Experience with other types of marketing (i.e. owned, earned) and its impact on paid media channels.
  • Experience with The Trade Desk DSP.
  • Professional certifications such as:
  • Google Ads Certifications
  • Meta Blueprint Certification

The typical base pay range for this role across the U.S. is USD $120,000 - $200,000 per year.

For more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits

The posted range is the hiring range for this role 6 a subset of the broader range available to employees over time 6 and reflects base salary across our national hiring scale.

Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position.

The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.

About EXL Service

EXL Service is a leading operations management and analytics company that helps businesses enhance growth and profitability. The company provides services in areas such as finance and accounting, customer service, and healthcare. EXL Service was founded in 1999 and is headquartered in New York, New York.
Learn more about EXL Service
Size
31,000 employees
Industry
Business Services
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at EXL Service

More Media Jobs

Find similar Media Director - Cross Channel, Digital Paid Media jobs:

NationwideRemote