Media Buyer (iGaming) - US

Pack.com

$100K — $120K *
US-AnywhereRemote in Florida, US
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years in iGaming, online casinos, or related fields
  • Proven record managing substantial ad budgets
  • Expert in ad setup, tracking, and compliance processes
  • Understanding of direct-response advertising and CRO
  • Strong analytics skills to interpret and leverage data

Responsibilities

  • Programmatically buy and optimize media in niche gaming channels
  • Run paid placements and sponsorships in Telegram and Discord communities
  • Amplify organic reach through influencer partnerships on Twitch and Kick
  • Utilize alternative traffic networks for targeted ad campaigns

Benefits

  • Remote work environment with minimal bureaucracy
  • Opportunity for significant growth based on performance
  • Direct engagement with leadership for strategic impact
Full Job Description
Key Responsibilities
  • Niche Gaming & iGaming Channel Buying: Programmatically buy and optimize media across crypto-gaming DSPs, specialized ad networks (e.g., A-Ads, Coinzilla, BuySellAds), high-traffic streaming networks (Twitch, Kick), and direct publisher placements across CS2 skin marketplaces, stat-trackers, and gaming wikis.
  • Telegram, Discord & Community Traffic: Run performance-driven paid placements, native sponsorships, and direct response campaigns inside high-volume gaming, skin trading, and iGaming Telegram channels and Discord hubs.
  • Influencer Paid-Media Amplification: Whitelist and run dark posts through mid-tier gaming creators and Kick/Twitch streamers, amplifying organic creator reach with paid budget.
  • Alternative Traffic Networks: Leverage high-volume native networks (Taboola, Revcontent), pop/under networks, and programmatic video ad networks tailored for adult, gaming, and sweepstakes demographics.

Requirements
  • iGaming / Sweepstakes Direct Experience: Mandatory track record managing paid media campaigns directly within iGaming, online casinos, sweepstakes, sports betting, or crypto-gaming platforms.
  • Proven Scale & Budget Management: Demonstrated history of managing tens (or hundreds) of thousands of dollars in monthly ad spend profitably.
  • Technical Ad Setup & Compliance: Mastery of ad account structures, pixel tracking, server-to-server (S2S) tracking, cloaking/compliance workflows, and bypass strategies for platform restrictions.
  • Direct-Response Mindset: Deep understanding of user psychology, conversion rate optimization (CRO), and direct-response advertising hooks that convert gamers and bettors.
  • Data & Analytics Fluency: Ability to analyze raw campaign data, perform funnel attribution, and adjust bid strategies based on backend player value and LTV metrics rather than surface-level CTRs.
Preferred Qualifications (Nice to Have)
  • CS2 / Gaming Market Knowledge: Authentic pulse on CS2 skin marketplaces, loot box platforms, and gamer demographics.
  • Alternative Traffic Networks: Experience buying traffic on native ad platforms (Taboola, Outbrain, Revcontent), specialized gaming DSPs, or direct publisher deals.

Benefits
  • Zero Bureaucracy: Fast-moving remote team where performance and execution win over corporate meetings and status updates.
  • High-Growth Upside: Direct visibility with leadership and high performance-based upside for driving scaled, profitable user acquisition.

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