TikTok

Measurement Partner, Agency, North America

TikTok$108K — $220K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in digital advertising or measurement; experience with agencies is a plus.
  • Knowledge of media mix modeling, incrementality testing, and attribution principles.
  • Strong time-management and goal-oriented skills are essential.
  • Proficiency with privacy-first measurement innovations is required.
  • Ability to maintain quality and provide strategic guidance in decision-making.

Responsibilities

  • Partner with agencies to improve measurement capabilities on TikTok.
  • Deliver presentations and consultations to educate clients on TikTok measurement.
  • Collaborate with teams to ensure coordinated measurement strategies.
  • Lead implementation of various measurement solutions and promote their adoption.
  • Gather agency feedback to enhance products and partnerships.
  • Work with third-party providers for smooth onboarding and insights interpretation.
  • Assist in strategic projects demonstrating TikTok's advertising effectiveness.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave and short-term/long-term disability coverage.
  • Life insurance and wellbeing benefits.
  • Generous paid time off including 10 holidays, 10 sick days, and 17 personal days.
Full Job Description
Responsibilities

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change. We seek a motivated and empathetic individual with strong analytical and communication skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others. The person will be responsible for working with agencies in the UK with a strong focus on performance. Responsibilities: - Partner with indie agencies and clients to enhance their measurement capabilities and performance on TikTok. - Educate agencies through presentations, consultations, and data-backed case studies on best practices and TikTok measurement solutions. - Align with XFN teams on GTM strategies and ensure cohesive agency measurement activations. - Lead execution of 1P Measurement solutions (Attribution Analytics, PPS, Split Testing, CLS, MMM) and drive adoption through Test & Learn plans. - Manage agency feedback to inform product improvements and strengthen partnerships. - Collaborate with 3P measurement providers to streamline onboarding, implementation, and insights interpretation. - Support strategic consulting and analytics projects to prove TikTok's effectiveness and elevate agency measurement maturity.

Qualifications

Minimum Qualifications: - 5+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers. - Familiarity with media mix modeling, incrementality testing, attribution, and auction fundamentals. - Exceptional time-management and goal-oriented task-management skills is a must. - Experience with advertising agencies or complex marketing data-driven organizations. - Familiarity with privacy-first innovation for measurement systems. - Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill. Preferred Qualifications: - Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred - A track record of driving client decisions with clear communication and team collaboration - Interest in working in a fast-paced environment with global talent - A track record of inferential problem solving through experimental design and analytical methods - A background in performance measurement and running Conversion lift studies and media mix models - Experience in running client facing events, webinars etc - Experience with executing custom analytical work where SQL and R are preferred

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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