A day in the life:As the Measurement & Ad Operations Lead, you are responsible for the technical execution and quality control of measurement across all digital marketing channels. You ensure that tracking, tagging, integrations, and offline conversion pipelines are implemented accurately and aligned with each client's Measurement Framework.
You partner closely with Paid Media, Data Engineering, and Applied Analytics to ensure platforms are receiving the right signals, conversion actions are firing correctly, and performance data is trustworthy. You proactively diagnose tracking issues, maintain compliance standards (including HIPAA where applicable), and ensure that marketing data flows cleanly from user interaction to CRM to ad platforms.
This is a hands-on execution role with ownership over implementation quality, documentation, and operational stability across accounts.
Responsibilities:- Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
- Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
- Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
- Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
- Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
- Support HIPAA-compliant measurement setups including BAAs and compliant data flows
- QA all tracking prior to campaign launches and after major site updates
- Monitor conversion health across accounts and proactively resolve tracking discrepancies
- Maintain and document Measurement Framework implementation alignment
- Support automation initiatives related to conversion syncing, error handling, and QA
- Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
- Create and maintain tracking documentation and SOPs
- Employ AI technologies to enhance and optimize business processes.
Role Requirements:- 3+ years of experience in digital marketing tracking or ad operations
- Advanced experience with Google Tag Manager (client-side required; server-side preferred)
- Strong understanding of Google Ads conversion tracking and offline conversion imports
- Familiarity with Meta CAPI and event prioritization
- Experience working with CRM integrations and form tracking
- Understanding of HIPAA-compliant marketing environments preferred
- Strong QA mindset and attention to detail
- Ability to troubleshoot tracking issues independently
- Comfortable working cross-functionally with Media, Engineering, and Analytics teams
- Proficient in Google Workspace
Key Performance Indicators (KPIs)- 100% of new campaign launches pass tracking QA before go-live
- 100% of assigned accounts have documented Measurement Framework alignment
- 100% of tracking tickets completed by deadline or proactively communicated before deadline
- 100% of conversion tracking implemented within 3 business days of request
Most Important Things (MITs)- Measurement accuracy and data integrity
- Proactive issue identification and resolution
- Clean documentation and framework alignment
- Strong cross-team communication
- Compliance-first implementation mindset
