General Motors

MAS CRM Lead, OnStar

General Motors • $110K — $130K *
Warren, MI 48089In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics
  • Deep understanding of CRM reporting and measurement frameworks
  • Ability to integrate data from various sources for a holistic view
  • Experience with project management and analytics capability implementation
  • Advanced knowledge of email service providers and analytical tools
  • Strong background in Marketing Automation platforms and CRM systems
  • Proficiency with data visualization (Tableau, PowerBI) and analytics tools (Excel, Databricks, Snowflake)

Responsibilities

  • Lead CRM Analytics and Insights for the OnStar brand to quantify CRM impacts
  • Analyze CRM's influence on lifecycle engagement, retention, and funnel conversion
  • Identify and monitor opportunities for campaign performance improvement
  • Elevate CRM findings into strategic insights for measurable actions
  • Build relationships with stakeholders to prioritize marketing questions
  • Oversee and mentor brand strategists, reviewing deliverables and providing feedback
  • Establish measurement goals and activate them within OnStar

Benefits

  • Hybrid working environment with expectations to meet in-office
  • Potential relocation benefits provided
  • Opportunity for ongoing professional development through mentoring
  • Collaborative work culture with cross-functional teams
  • Access to advanced analytical tools and marketing platforms
Full Job Description
Job Description

The Role

The Marketing Applied Sciences (MAS) team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.

The Senior Strategist, CRM Analytics & Insights will lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM activations and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the OnStar marketing team in the form of automated reports, deep dive analysis, customer profile analysis, and closed-loop reporting.

What You'll Do

  • Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.


  • CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities


  • Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.


  • Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.


  • Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.


  • Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.


  • Help OnStar establish measurement goals and chart a route to activate those goals.


  • Partner with data science and engineering teams to ensure data quality and accuracy.


  • Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.


  • Collaborate with Marketing Technology teams on data requirements.


Your Skills & Abilities

  • 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics


  • Deep understanding of and experience with CRM reporting and measurement frameworks


  • Ability to integrate data and findings from a variety of data sources and present a holistic view of a position


  • Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team


  • Advanced-level understanding of email service providers and associated optimization & analytical tools


  • Strong understanding of Marketing Automation platforms and CRM systems


  • Deep Experience with data visualization tools (e.g., Tableau, PowerBI), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.


  • Experience with statistical methods and experimentation techniques.


  • Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.


  • Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.


  • Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders


What Will Give You A Competitive Edge (Preferred Qualifications)

  • Bachelor's Degree required


  • Master's or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied Mathematics or another quantitative field preferred, but not required.


  • PMP preferred


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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