Tata Consultancy Services

MarTech Engineer

Tata Consultancy Services • $150K — $160K *
Marlborough, MA 01752In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Experience with Zeta Marketing Platform and Unica Campaign
  • Proficiency in Acoustic and Medallia
  • Strong skills in customer segmentation and campaign automation
  • Knowledge of SQL, Power BI, and Databricks
  • Familiarity with AI/ML applications in marketing and chatbot development

Responsibilities

  • Develop customer segmentation strategies
  • Automate marketing campaigns and analyze performance
  • Implement and manage semantic layer for data accessibility
  • Utilize AI tools for business intelligence insights
  • Integrate chatbots into customer engagement strategies

Benefits

  • Discretionary annual incentive
  • Comprehensive medical coverage including dental and vision
  • Maternal and parental leave support
  • Insurance options including auto and home insurance
  • Commuter benefits and certification reimbursement
  • Generous time off policies
  • Legal assistance and student loan refinancing options
Full Job Description
Must Have Technical/Functional Skills

  • Zeta Marketing Platform
  • Unica Campaign
  • Acoustic
  • Medallia
  • Customer Segmentation
  • Campaign Automation
  • Customer Journey Orchestration
  • SQL
  • Power BI
  • Databricks
  • Azure OpenAI
  • Semantic Layer
  • Chatbots
  • AI/ML for Marketing


Roles & Responsibilities

Responsible for Focusing on marketing technology capabilities such as:

  • Segmentation
  • Campaign agent/automation
  • Semantic layer
  • AI for BI
  • Chatbots and related AI enablement


TCS Employee Benefits Summary:

  • Discretionary Annual Incentive.
  • Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
  • Family Support: Maternal & Parental Leaves.
  • Insurance Options: Aut& Home Insurance, Identity Theft Protection.
  • Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
  • Time Off: Vacation, Time Off, Sick Leave & Holidays.
  • Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.


#LI-KR3

Salary Range-$150,000-$160,000 a year

About Tata Consultancy Services

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company, headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates in 149 locations across 46 countries. TCS is the largest Indian company by market capitalization and is ranked 11th on the Forbes Global 2000 list of the world's biggest public companies. TCS is also the second-largest IT services company in the world by revenue and the largest employer of women in India. The company provides services in areas including IT, consulting, and business solutions.
Learn more about Tata Consultancy Services
Size
469,261 employees
Industry
Information Technology
* Ladders Estimates

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