Intro:Front Row is looking for a Marketplace Optimization Lead to lead in elevating brand visibility and performance across Amazon in the beauty and wellness category. This role is ideal for a strategic operator who thrives at the intersection of retail media, content optimization, and Al-driven innovation and will require a deep SEO expertise with strategic project management and a forward-thinking approach to Al-powered search and content workflows.
You'll own the strategy and execution of organic optimization for Amazon, driving discoverability and conversion through best-in-class SEO tactics and data-led iteration. Simultaneously, you'll lead the integration of generative Al tools like ChatGPT into content, reporting, and operational workflows to improve efficiency, scale, and strategic insight.
Role Responsibilities:- Lead organic optimization strategy for a portfolio of Amazon beauty and wellness brands, focused on driving visibility, rankings, and conversion.
- Create high-quality, SEO-friendly copy aligning with brand voice, content briefs, and SEO analytics.
- Ensure adherence to content guidelines, quality standards, and tone of voice.
- Stay updated with industry trends, compliance, and best practices in SEO and content writing.
- Own SEO best practices across PDPs, storefronts, A+ content, and brand store experiences, continually testing and refining based on performance and marketplace shifts.
- Collaborate with cross-functional teams including creative, data, brand, and tech to align Amazon strategy with broader eCommerce, content, and innovation initiatives.
- Analyze competitive trends, search dynamics, and consumer behavior on Amazon to. proactively identify growth opportunities and optimization gaps.
Requirements:- 2+ years of experience in Amazon strategy or marketplace SEO, ideally in the beauty, wellness, or consumer goods industries.
- Deep expertise in Amazon SEO (Search Term optimization, CTR/conversion levers, keyword hierarchy, and competitive intelligence).
- A strong working knowledge of Amazon Seller Central and analytics tools (e.g., Helium10, DataDive, etc).
- Proven experience as a Copywriter, Content Writer, or similar role, with a strong portfolio showcasing SEO-optimized content.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
- Ability to translate complex product themes into clear, concise, and engaging copy.
- A passion for emerging technology with hands-on experience using GenAl tools like ChatGPT to optimize workflows or content at scale.
- Strong project management skills, with the ability to lead initiatives end-to-end across internal teams and brand partners.
- A creative yet analytical mindset- you can identify inefficiencies, test solutions, and translate insights into repeatable processes. ion skills with a track record of influencing cross-functional
- Excellent presentation skills and communication with teams and senior stakeholders.
Benefits:
- Health, dental, and vision
- PTO
- Summer Fridays
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
SALARY RANGE: $80,000-$90,000
Division Front Row US Locations United States, New York, New York Remote status Fully Remote Yearly salary $80,000 - $90,000
