Marketplace GTM Program Leader

Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, technology, or a related field.
  • 7+ years in business development or related fields, ideally with cloud marketplace experience.
  • Experience leading large-scale cloud marketplace initiatives.
  • Sales, alliances, or channel experience is preferred.
  • Strong project management and analytical skills.

Responsibilities

  • Own strategy and execution of GreenLake Marketplace GTM programs.
  • Drive revenue growth through partner prioritization and activation.
  • Lead cross-functional GTM initiatives for education and market acceleration.
  • Oversee marketplace readiness and ensure team coordination.
  • Design executive business reviews connecting marketplace performance to priorities.
  • Establish scalable playbooks for improved execution consistency.
  • Translate performance data into executive recommendations.

Benefits

  • Comprehensive health and wellbeing packages.
  • Investment in personal and professional development programs.
  • Commitment to unconditional inclusion and diverse work culture.
Full Job Description
Marketplace GTM Program Leader

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Job Description:

This senior role is part of the HPE Hybrid Cloud Strategy organization, which is responsible for end-to-end go-to-market strategy and operations for GreenLake Marketplace and HPE software offers on hyperscaler marketplaces. The role will define and scale a strategic growth platform for HPE by expanding consumption of HPE-owned IP and third-party AI software partner solutions for HPE Private Cloud customers.

This leader will establish the strategic direction for marketplace GTM programs across HPE's growing AI software partner ecosystem, including the commercial motions, operating model, and execution framework that enable partners to reach Private Cloud customers through modern marketplace commerce and experiences. The role combines strategy, portfolio management, executive stakeholder engagement, and operational execution to deliver measurable outcomes with software partners, customers, hyperscalers, and enterprise sales teams.

HPE is seeking a senior Marketplace Development leader to own the design and delivery of GTM programs aligned to the HPE Unleash AI partner ecosystem. This cross-functional role requires strategic judgment, senior stakeholder influence, and the operational discipline to drive alignment across sales, business development, marketing, finance, legal, product, and partner management teams.

The ideal candidate will bring deep expertise in hyperscaler cloud marketplaces such as AWS, Azure, and Google Cloud, along with demonstrated experience building and scaling GTM programs that convert marketplace investments into revenue growth. The candidate should have a strong track record of developing strategic business-development programs, influencing executive stakeholders across organizations, and operating effectively at portfolio scale. Success in this role requires the ability to lead ambiguous, high-growth initiatives, establish repeatable operating models, and drive decisions through data, executive communication, and cross-functional alignment.

Key job responsibilities:
  • Own the strategy, design, and scaled execution of HPE GreenLake Marketplace GTM programs from concept through measurable business impact.
  • Drive marketplace revenue growth by establishing structured partner prioritization, onboarding, and activation pathways across the AI software partner portfolio.
  • Lead cross-functional GTM initiatives, including enterprise buyer matchmaking, partner enablement, cohort-based education, sales activation, and marketplace acceleration programs.
  • Oversee HPE software marketplace readiness across hyperscaler channels, ensuring coordination across finance, product management, sales, offer, and operations teams.
  • Design and lead executive portfolio business reviews that connect marketplace performance to alliance priorities, sales execution, investment decisions, and Hybrid Cloud leadership objectives.
  • Establish scalable playbooks, governance models, operating rhythms, and reporting mechanisms that improve execution consistency and expand program impact.
  • Translate portfolio-level performance data into executive recommendations on success metrics, investment priorities, partner segmentation, and competitive positioning.
  • Present the Marketplace vision and strategy to sales, partners, and cross functional communities.
  • Align business objectives and requirements in partnership with Marketplace product management teams.


About You

Education:
  • Bachelor's degree in business, technology, or a related field.
  • 7 + years of experience in business development, technical strategy, software, cloud, or technology industries, preferably with experience leading large-scale cloud marketplace initiatives. Sales, alliances, or channel experience is preferred.


Knowledge and Skills:
  • Strong project management, analytical, written communication, and verbal communication skills.
  • Ability to build, manage, and influence virtual teams, with strong negotiation skills.
  • Ability to engage effectively with all levels of management and functional disciplines, both internally and externally.
  • Strong influencing, consensus-building, and conflict-resolution skills.


What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:



#unitedstates

Job:
Marketing
Job Level:
Master

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
- United States of America: Annual Salary USD 126,000 - 239,000 in Colorado // 119,500 - 275,000 in North Carolina & Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

The estimated job application period closure is November 30 2026; this timeline is provided for transparency and internal planning purposes.

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