YOUYou are a systems-oriented thinker who thrives at the intersection of strategy, execution, and enablement. You see automation, AI, and modern marketing platforms not as isolated tools, but as
connected systems that should work together to drive outcomes with less friction and manual effortIn this role, you will reshape how Digital Marketing and eCommerce execution happens, redesigning workflows, integrating platforms, and embedding logic directly into systems so work scales beyond individual effort. You'll focus on moving the organization away from coordination-heavy processes and toward
system-driven, outcome-oriented execution models, including autonomous and human-in-the-loop designs.
You will also provide connective ownership across core marketing platforms and integrations - the foundational layer between transformation initiatives that keeps everything running reliably while enabling what comes next. By partnering closely with analytics, data, IT, and platform experts, you'll help ensure the infrastructure, governance, and execution foundations are strong enough to support automation, AI-enabled workflows, and long-term scalability.
This is a role for someone who enjoys
building the engine while improving it, balancing vision with pragmatism, and creating systems that allow teams to move faster, smarter, and with greater confidence.
WHAT YOU'LL BE DOINGWorkflow & Systems Ownership (20%)- Collaborate with stakeholders across the Digital Marketing and eBusiness team to restructure end-to-end workflows, reducing manual effort and reliance on coordination-based execution.
- Translate business goals and operational needs into system-driven execution models, including autonomous and human-in-the-loop designs.
- Own the full lifecycle of automated workflows, including creation, iteration, performance measurement, and retirement.
Automation & Platform Integration (20%)- Build and configure solutions, agents, and platform automations using existing IT-approved tools and systems
- Act as the orchestration layer across marketing platforms by connecting data, actions, and decision logic to minimize manual handoffs.
- Provide operational stewardship for critical platform connections, tagging frameworks, and measurement touchpoints that automation and agent-driven workflows depend on.
- Ensure automations are resilient, observable, and aligned with marketing objectives rather than one-off task execution.
Integration Enablement & Execution Foundations (20%)- Provide connective enablement across core marketing platforms and integrations, ensuring the foundational systems between major initiatives remain reliable, governed, and aligned with automation-driven execution.
- Partner closely with existing digital marketing data, analytics, IT, and platform experts to clarify ownership boundaries, handoffs, and escalation paths, without duplicating analytics, reporting, or insight-generation responsibilities.
- Serve as the coordination point for cross-platform integration health, tagging governance, and measurement continuity, particularly where responsibilities span multiple teams or tools.
- Establish shared standards, documentation, and system expectations that enable consistent execution while respecting existing subject-matter ownership.
- Identify foundational gaps or risks that could undermine automation, agent-led workflows, or AI-enabled capabilities, and work with the appropriate owners to address them.
Ownership of Outcomes (15%)- Restructure traditional project and program management responsibilities for marketing execution by embedding planning, coordination, and tracking logic directly into systems and automations.
- Own outcomes such as cycle-time reduction, elimination of manual work, and adoption of automated workflows across the team.
- Evaluate requests and initiatives and recommend when automation is not the right solution, prioritizing impact over activity.
- Ensure the clarity, reliability, and continuity of foundational integrations and execution enablers that support automation-driven marketing workflows.
Agent & Automation Governance (10%)- Partner with Digital Marketing leadership to determine agent-owned vs human-owned responsibilities
- Define and document human-in-the-loop expectations, escalation paths, and accountability for automated workflows.
- Manage automation ownership models at the individual, team, or department level and retire solutions when they no longer provide value.
Change Management & Enablement (10%)- Lead adoption, rollout, and change management for newly restructured workflows and automation-driven systems.
- Partner with marketing managers to ensure new ways of working are understood, adopted, and sustained.
- Challenge legacy processes and advocate for improved execution models grounded in system-driven delivery.
Marketing AI Subject-Matter Expertise (5%)- Serve as the primary advisor for Digital Marketing on effective use of AI-enabled capabilities within existing IT approved platforms.
- Establish best practices for responsible, effective automation and Copilot usage across the Digital Marketing and eBusiness team.
- Act as the marketing liaison to IT for larger enterprise AI initiatives, representing marketing workflows and requirements without owning enterprise AI strategy or infrastructure.
DESIRED SKILLS AND EXPERIENCEIf you can do everything listed above, you've got what it takes. Perhaps some of the following would be helpful too:
- Bachelor's degree in Marketing, Information Systems, Business, Computer Science or equivalent practical experience.
- 7-10 years total experience, with most of it in Digital marketing operations, Marketing technology, Ecommerce systems, Platform integration or automation roles
Required- Redesigning workflows (not just documenting them)
- Automating cross-tool processes (websites, campaigns, data, reporting, execution)
- Working inside an IT-governed environment with approved platforms
- Partnering with stakeholders to challenge and change how work is done
Preferred (not required):- Platform certifications (e.g., marketing automation, CRM, analytics)
- Copilot Studio / low-code automation certifications
- Agile / Lean / systems-thinking coursework (formal or informal)
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENTThe physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL REQUIREMENTS While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
WORK ENVIRONMENT This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVELThis job requires 10% domestic travel.
WORK STATUS & LOCATIONThis full-time, exempt, position is located in Plano, TX. It is eligible for remote work.
RELOCATIONRelocation is not available for this position.
PAY$93,400 - $158,800 / year
#LI-Remote
REWARDS AT SIMPSON STRONG-TIEWe recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue - directly or indirectly - and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
