Polsinelli

Marketing Technology Manager

Polsinelli$80K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing operations or related tech role
  • Strong problem-solving skills and project leadership
  • Excellent verbal and written communication abilities
  • Proficient in data analysis for insights and impact measurement
  • Experience in building scalable technology solutions
  • Proven collaboration with IT and internal stakeholders
  • Ability to manage multiple projects effectively
  • Previous management experience preferred, particularly in professional services

Responsibilities

  • Oversee administration and optimization of marketing tech stack
  • Ensure seamless data communication between marketing tools
  • Maintain data integrity and compliance with privacy laws
  • Lead and develop marketing analysts
  • Assess and optimize current marketing tools and processes
  • Translate business needs into functional improvements
  • Evaluate and recommend emerging marketing technologies
  • Promote strategic plans for technology upgrades and data management
  • Establish best practices and metrics for technology use
  • Leverage data insights for effective marketing strategies
  • Drive adoption of CRM as central platform for intelligence
  • Develop training strategies for platform utilization
  • Create governance frameworks for consistent tech use

Benefits

  • In-office position with options in Atlanta, Nashville, and Kansas City.
  • Career development opportunities with leadership roles.
  • Collaborative work environment with cross-functional teams.
  • Focus on innovative and emerging marketing technologies.
  • Emphasis on compliance and ethical data use.
Full Job Description
Polsinelli is currently seeking a full-time Marketing Technology Manager. This is an in-office position located in either our Atlanta, Nashville, or Kansas City office. CORE RESPONSIBILITIES • Oversee the administration, maintenance, and optimization of the marketing tech stack (CRM, ERM, Pitch and Proposal Generator, and other marketing technology). • Ensure various marketing tools and platforms seamlessly communicate and share data, when appropriate. • Ensure data integrity and compliance with data privacy laws (e.g., GDPR, CCPA). • Lead and develop marketing analysts. • Assess current tools and processes to optimize, enhance, or replace systems in support of AI-forward go-to-market strategy. • Translate business requirements and end-user needs into functional opportunities for marketing. • Assist in shaping solutions and evolving the marketing technology stack. • Evaluate and implement emerging marketing technologies, build business cases and make recommendations to enhance marketing effectiveness and operational efficiency. • Promote and execute a strategic and culturally viable plan for technology upgrades and maintenance, data storage and organization, training, and internal communication. • Establish best practices, guidelines, and metrics for marketing technology. • Leverage data insights to inform campaign strategy, client targeting, and business development efforts. • Drive CRM strategy and adoption as the firm's central platform for client intelligence, and business development insights. • Develop training, communication, and enablement strategies to ensure successful platform utilization. • Establish governance frameworks to ensure scalable, consistent, and efficient use of marketing technology across the organization. QUALIFICATIONS • 5+ years of experience in marketing operations, marketing technology, or related technology role. • Strong problem-solving skills with the ability to manage ambiguity and lead projects with minimal direction. • Excellent verbal and written communication skills, with experience preparing business requirements, plans, processes and leadership-ready documentation. • Proficiency with data analysis to derive insights and measure impact. • Experience building and implementing scalable technology solutions. • Proven track record partnering with cross-functional teams such as IT, InfoSec, and other internal stakeholders. • Ability to manage multiple projects and meet deadlines. • Previous experience directly managing and leading others. • Professional services experience preferred.

About Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,000 attorneys in over 20 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California
Learn more about Polsinelli
Industry
Founded
1972

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