Polsinelli

Marketing Technology Manager

Polsinelli$80K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in marketing operations or marketing technology roles.
  • Strong problem-solving and project management skills.
  • Excellent verbal and written communication abilities.
  • Proficient in data analysis and deriving actionable insights.
  • Experience with scalable technology solutions implementation.
  • Track record of collaboration with cross-functional teams, especially IT and InfoSec.
  • Previous management experience in a leadership role.
  • Professional services background preferred.

Responsibilities

  • Oversee the marketing tech stack administration and optimization.
  • Ensure seamless communication and data sharing among marketing tools.
  • Maintain data integrity and compliance with privacy laws.
  • Lead the development of marketing analysts.
  • Optimize tools and processes for an AI-driven strategy.
  • Translate user needs into functional marketing opportunities.
  • Evaluate and implement new marketing technologies and their impact.
  • Promote a strategic plan for tech upgrades and data organization.
  • Establish best practices for the use of marketing technology.
  • Leverage data for campaign strategies and business development.
  • Drive CRM strategy as the key platform for client intelligence.
  • Develop training strategies for effective platform use.
  • Establish governance frameworks for efficient tech utilization.

Benefits

  • In-office role in Atlanta, Nashville, or Kansas City offices.
  • Career development opportunities within a collaborative environment.
  • Access to cutting-edge marketing technologies.
  • Engagement in a dynamic, AI-forward go-to-market strategy.
  • Employee training programs for professional growth.
Full Job Description
Polsinelli is currently seeking a full-time Marketing Technology Manager. This is an in-office position located in either our Atlanta, Nashville, or Kansas City office. CORE RESPONSIBILITIES • Oversee the administration, maintenance, and optimization of the marketing tech stack (CRM, ERM, Pitch and Proposal Generator, and other marketing technology). • Ensure various marketing tools and platforms seamlessly communicate and share data, when appropriate. • Ensure data integrity and compliance with data privacy laws (e.g., GDPR, CCPA). • Lead and develop marketing analysts. • Assess current tools and processes to optimize, enhance, or replace systems in support of AI-forward go-to-market strategy. • Translate business requirements and end-user needs into functional opportunities for marketing. • Assist in shaping solutions and evolving the marketing technology stack. • Evaluate and implement emerging marketing technologies, build business cases and make recommendations to enhance marketing effectiveness and operational efficiency. • Promote and execute a strategic and culturally viable plan for technology upgrades and maintenance, data storage and organization, training, and internal communication. • Establish best practices, guidelines, and metrics for marketing technology. • Leverage data insights to inform campaign strategy, client targeting, and business development efforts. • Drive CRM strategy and adoption as the firm's central platform for client intelligence, and business development insights. • Develop training, communication, and enablement strategies to ensure successful platform utilization. • Establish governance frameworks to ensure scalable, consistent, and efficient use of marketing technology across the organization. QUALIFICATIONS • 5+ years of experience in marketing operations, marketing technology, or related technology role. • Strong problem-solving skills with the ability to manage ambiguity and lead projects with minimal direction. • Excellent verbal and written communication skills, with experience preparing business requirements, plans, processes and leadership-ready documentation. • Proficiency with data analysis to derive insights and measure impact. • Experience building and implementing scalable technology solutions. • Proven track record partnering with cross-functional teams such as IT, InfoSec, and other internal stakeholders. • Ability to manage multiple projects and meet deadlines. • Previous experience directly managing and leading others. • Professional services experience preferred.

About Polsinelli

Polsinelli is an Am Law 100 firm with more than 1,000 attorneys in over 20 offices nationwide. Recognized by legal research firm BTI Consulting as one of the top firms for excellent client service and client relationships, Polsinelli attorneys provide value through practical legal counsel infused with business insight and focus on health care, real estate, finance, technology, private equity and corporate transactions. www.polsinelli.com | Polsinelli PC | Polsinelli LLP in California
Learn more about Polsinelli
Industry
Founded
1972

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