JP Morgan Chase & Co.

Marketing Strategy Lead

JP Morgan Chase & Co. • $120K — $150K *
Wilmington, DE 19801In-Person
Finance & Insurance
5 - 7 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 7+ years in marketing strategy or customer engagement, ideally in financial services.
  • Experience in developing multi-channel marketing strategies.
  • Strong analytical skills for data-driven strategy formulation.
  • Proven leadership in cross-functional initiatives and senior influence.
  • Ability to manage multiple projects in a dynamic environment.
  • Excellent communication and storytelling skills for presenting to leaders.
  • Proven track record of driving measurable marketing results.
  • Experience in team management and talent development.

Responsibilities

  • Own the marketing strategy for card lending portfolio, including balance transfer and pricing.
  • Develop and execute integrated multi-channel marketing strategies to enhance engagement.
  • Lead personalized customer journeys using data-driven insights.
  • Define segmentation and messaging strategies to boost engagement and retention.
  • Collaborate cross-functionally to align on strategies and deliver marketing campaigns.
  • Act as a marketing subject matter expert to enhance customer experience.
  • Manage marketing performance and optimization metrics, defining KPIs and analyzing results.
  • Foster customer-centric innovation through journey mapping and dynamic capabilities.
  • Present insights and strategic recommendations to senior leadership.
  • Lead and develop a team of 5 marketing professionals.

Benefits

  • Access to a wide array of financial services and solutions.
  • Opportunity to work within a highly regarded consumer banking division.
  • Involvement with innovative marketing strategies in a leading financial institution.
Full Job Description
Job Description

Join Chase as a Vice President within the Card Lending Marketing team to lead customer-centric strategies across the lending lifecycle for consumer and small business credit card portfolios. You will shape and execute integrated marketing strategies across key lending products - including balance transfer, credit line management and pricing - while accelerating our evolution toward personalized, trigger-based customer journeys. Sitting within Chase's Marketing Growth & Innovation organization, this leader will deepen customer engagement and grow OS share by optimizing lending performance and delivering scalable, insight-driven marketing strategies.

Job Responsibilities:
  • Own end-to-end portfolio marketing strategy for card lending offers, including balance transfer, credit line management and pricing
  • Develop and execute integrated, multi-channel marketing strategies across owned channels, including email, direct mail, digital (web and in-app experiences) to drive engagement and lending growth
  • Lead the shift toward personalized, trigger-based, orchestrated customer journeys, leveraging propensity, behavioral, transactional, and lifecycle data to meet customers with relevant, timely messaging
  • Define segmentation, targeting, and creative/messaging strategies to optimize customer engagement, utilization, and retention across lending lifecycle
  • Partner cross-functionally across lines of business and centers of excellence (product, analytics, finance, risk, legal, brand, execution and technology) to align on strategy, prioritize initiatives, and deliver campaigns at scale
  • Serve as a subject matter expert in card lending marketing, identifying opportunities to enhance the customer experience and drive incremental business impact
  • Own marketing performance, measurement, and optimization, including defining KPIs, analyzing results, developing test-and-learn agendas, and optimizing investment allocation
  • Drive customer-centric innovation, including journey mapping, test design, and development of dynamic, modular marketing capabilities
  • Present strategic recommendations, performance insights, and roadmaps to senior leadership, influencing decision-making and long-term strategy
  • Manage and develop a team of 5 marketing professionals, fostering a high-performance culture and supporting talent growth

Required qualifications, capabilities, and skills:
  • 7+ years of experience in marketing strategy, lifecycle marketing, or customer engagement, preferably within financial services
  • Proven experience developing and executing integrated, multi-channel marketing strategies
  • Strong analytical mindset with the ability to translate data and insights into actionable strategies
  • Demonstrated ability to lead complex, cross-functional initiatives and influence senior stakeholders
  • Experience managing multiple workstreams in a fast-paced, highly matrixed environment
  • Strong communication and storytelling skills, with experience presenting to senior leadership
  • Track record of driving measurable business results through marketing initiatives
  • Prior people management experience, with the ability to coach and develop talent

Preferred qualifications, capabilities, and skills:
  • Bachelor's degree in marketing, business, or a related field
  • Experience within the financial services industry


About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

About JP Morgan Chase & Co.

JP Morgan Chase & Co. stands at the forefront of the global financial services industry. They offer an expansive array of products and services to a diverse clientele, including individuals, corporations, governments, and institutions. Ever since the merger of J.P. Morgan & Co. and Chase Manhattan Corporation in 2000, this industry-leading entity has become renowned for its comprehensive portfolio encompassing consumer and community banking, corporate and investment banking, commercial banking, as well as asset and wealth management. Headquartered in the vibrant city of New York, JP Morgan Chase & Co. boasts a formidable presence across over 100 countries worldwide.

Unveiling Employment Opportunities at JP Morgan Chase & Co.

Vacancies and Hiring Initiatives

JP Morgan Chase & Co. is continuously on the lookout for talented individuals eager to contribute to its legacy of excellence. The company's recruitment efforts are geared towards identifying candidates with the right blend of skills and qualifications to drive forward its various business segments. Whether you are a seasoned professional or a recent graduate, JP Morgan Chase offers a plethora of job openings across multiple disciplines.

High-Demand Positions

Among the myriad of roles, certain positions stand out for their attractive compensation packages and career advancement prospects. Notably, high-paying jobs at JP Morgan Chase & Co. include Relationship Manager, Branch Manager, and Software Engineer. These roles are critical to the firm's operations and offer lucrative opportunities for those with the requisite expertise.

Navigating the Job Market at JP Morgan Chase & Co.

Leveraging Job Portals and Job Alerts

For job seekers aiming to tap into the opportunities at JP Morgan Chase, staying updated through job portals and subscribing to job alerts is crucial. These tools can provide timely information about job openings, job fairs, and recruitment events, enabling candidates to apply promptly and prepare adequately for interviews.

Preparing Your Job Application

Your job application, comprising your resume and cover letter, is your ticket to securing an interview at JP Morgan Chase. Highlight your qualifications, skills, and experiences that align with the job listing, ensuring you stand out in the competitive job market.

Acing the Interview

Preparation is key to succeeding in your interview with JP Morgan Chase. Familiarize yourself with the company's business segments, values, and recent achievements. Demonstrating how your background and aspirations match the company's goals can significantly increase your chances of employment. A World of Job Opportunites in the Financial Services Industry JP Morgan Chase & Co. offers a world of job opportunities for those seeking to make their mark in the financial services industry. With competitive salaries, comprehensive benefits, and endless possibilities for growth, positions at JP Morgan Chase are highly coveted. By staying informed through job sites, tailoring your applications, and preparing thoroughly for interviews, you can enhance your prospects of joining the esteemed ranks of JP Morgan Chase employees. Explore the job board, seize the job opportunities, and embark on a rewarding career journey with one of the world's leading financial institutions.
Learn more about JP Morgan Chase & Co.
Size
661 employees
Market Cap
$384.5 billion
Industry
Finance & Insurance
Net Income
$29.1 billion
Founded
1823
5 Year Trend
+0.7%
Revenue
$261.5 million
NASDAQ
CCF
* Ladders Estimates

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