Tata Consultancy Services

Marketing Strategy Director _ Product

Tata Consultancy Services • $178K — $240K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in product strategy, product marketing, or client success, especially in enterprise consulting
  • Strong analytical, business, and interpersonal skills for complex coordination
  • Experience with GenAI and how it can leverage business growth
  • Proficient in competitive analysis and crafting value propositions
  • Excellent executive presentation capabilities with C-suite engagement expertise
  • Ability to synthesize business insights and develop narratives
  • Familiarity with design thinking and innovation facilitation methodologies

Responsibilities

  • Develop value propositions and business cases for executive stakeholders
  • Create ROI frameworks and presentations for sales and business reviews
  • Analyze competition to adjust product positioning and maintain leadership
  • Provide sales and marketing teams with competitive insights and strategies
  • Oversee strategic client relationships from implementation to value realization
  • Monitor client program health and address risks to adoption
  • Gather and prioritize client feedback to inform the product roadmap

Benefits

  • Discretionary annual incentive
  • Comprehensive medical coverage including dental, vision, and disability insurance
  • Support for family needs such as parental leave
  • Insurance options for auto, home, and identity theft protection
  • Reimbursement for commuter expenses and professional training
  • Generous time off policies including vacation and sick leave
  • Legal assistance and financial tools including 401K and student loan refinancing
Full Job Description
We are seeking a senior Product Strategy leader to help us grow and scale an innovative business intelligence solution that harnesses GenAI to catapult brand growth. Were looking for a strong business-led, technology savvy strategist with a product mindset who can build senior executive relationships and drive tangible growth outcomes. This role combines product strategy, product marketing and client success with responsibilities spanning pre-sales go-to-market, post-sale delivery and ongoing product evolution.

Responsibilities:

Go-to-Market
• Develop value propositions and business cases for executive-level buyers (CMO, COO, CDO, CFO)
• Build and deliver ROI frameworks and executive presentations for sales pursuits and quarterly business reviews
• Monitor competitive landscape and evolve product positioning to claim and maintain market leadership
• Brief sales, marketing and product teams on competitive position and displacement strategy

Client Success
• Manage a portfolio of strategic client relationships through post-sale implementation and value realization
• Monitor program health and resolve adoption risk
• Lead executive presentations and business reviews demonstrating platform ROI and identifying expansion opportunities
• Develop success stories, case studies and client references for use in scaling solution adoption

Product Strategy
• Collect, score and prioritize client feedback for product roadmap planning
• Identify product capability gaps and adjacent use case opportunities
• Partner with Product Development & Product Management teams to sequence roadmap priorities using account-level insights and competitive intelligence

Qualifications:

This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business ecosystem. The right leader will bring a balance of business, analytical, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

Key Skills / Knowledge
• Competitive analysis, brand/product positioning, product strategy and go-to-market strategy
• Product requirements definition and prioritization
• Working knowledge of GenAI and agentic intelligence platforms and their application to business growth use cases
• Business intelligence, marketing analytics and insights
• Business insights synthesis and narrative development
• Business case and ROI model d evelopment
• Executive presentation and communication skills
• Design thinking and innovation facilitation
• Account management and client relationship development

Relevant Experience
• 15+ years experience in product strategy, product marketing, product management, strategic planning and/or client success; preferably in consulting for enterprise marketing and business growth
• Experience working cross-functionally across product, sales, marketing and delivery teams
• Experience presenting to and influencing executive-level (C-suite) buyers
• Experience managing an account portfolio with retention and expansion accountability
• Experience applying innovation and design thinking methodologies to product or client engagements
• Experience with GenAI and agentic intelligence platforms, including practical application within enterprise software or client-facing solutions
• Proficiency with BI/analytics platforms and data-driven decision-making
• Bachelor's degree required; MBA preferred

TCS Employee Benefits Summary:

Discretionary Annual Incentive.

Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.

Family Support: Maternal & Parental Leaves.

Insurance Options: Auto & Home Insurance, Identity Theft Protection.

Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.

Time Off: Vacation, Time Off, Sick Leave & Holidays.

Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range $178,090 - $240,900 a year

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About Tata Consultancy Services

Tata Consultancy Services (TCS) is an Indian multinational information technology (IT) services and consulting company, headquartered in Mumbai, Maharashtra, India. It is a subsidiary of Tata Group and operates in 149 locations across 46 countries. TCS is the largest Indian company by market capitalization and is ranked 11th on the Forbes Global 2000 list of the world's biggest public companies. TCS is also the second-largest IT services company in the world by revenue and the largest employer of women in India. The company provides services in areas including IT, consulting, and business solutions.
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