Position Summary

The Senior Director, Marketing is a senior leadership role responsible for building and running CareerMD's full marketing function-spanning both sides of our two-sided marketplace. On the B2B side, this leader will generate the qualified leads that fuel our sales pipeline, strengthen CareerMD's brand among healthcare employers, and improve measurable indicators of market position including NPS and brand awareness. On the B2C side, they will grow our network of engaged physicians and advanced practice providers, driving user registrations, monthly active users, job applications, and career fair attendance.

Email marketing is CareerMD's highest-volume channel today, and this leader will be expected to run it with rigor while simultaneously building the multi-channel foundation that reduces our concentration risk and drives diversified growth over time.

This is a role for a marketer who knows their numbers cold. The right candidate is equally comfortable building a performance channel strategy in a spreadsheet and presenting results to the executive team. They bring deep digital direct response experience, strong instincts for what moves the needle in a two-sided marketplace, and the organizational credibility to serve as a true cross-functional partner to Sales, Operations, and Product.

Responsibilities

B2B Marketing - Employer Acquisition & Brand

• Own the strategy and execution of B2B marketing, with direct accountability for generating marketing qualified leads (MQLs) and sales qualified leads (SQLs) that convert to employer revenue.

• Develop and manage a multi-channel marketing strategy-including email, paid search, paid social, content marketing, SEO, and event-based marketing-optimized for employer acquisition and engagement.

• Build and strengthen CareerMD's brand among healthcare employers, positioning the platform as the premier destination for physician and advanced practice provider recruitment.

• Track and improve brand health metrics including awareness, NPS, and employer satisfaction, using data to inform strategy and demonstrate marketing's contribution to business outcomes.

• Partner closely with the Sales team to align on lead quality standards, pipeline coverage targets, and feedback loops that continuously improve B2B marketing performance.

• Develop account-based marketing (ABM) capabilities to support pursuit of strategic employer accounts.

B2C Marketing - Physician & Provider Network Growth

• Own the strategy and execution of B2C marketing, with accountability for growing CareerMD's network of registered and actively engaged physicians and advanced practice providers.

• Drive measurable improvement across the full physician engagement funnel: user registrations, monthly active users, job applications, and career fair attendance.

• Manage and continuously optimize CareerMD's email marketing program-our highest-volume engagement channel-including list segmentation, deliverability, lifecycle automation, A/B testing, and performance reporting. Improve what's working while building toward a more diversified channel mix.

• Build and expand a paid and organic channel mix-including paid search, paid social, programmatic display, SEO, and content-to reduce email concentration and create durable, diversified acquisition pipelines.

• Apply a rigorous test-and-learn approach: design and run A/B and multivariate experiments across channels, audiences, messaging, and creative to continuously improve performance.

• Develop audience segmentation strategies that tailor messaging and channel selection to physician specialty, career stage, and engagement behavior.

• Build and grow CareerMD's organic presence through content marketing, SEO, and community-driven initiatives that establish credibility and trust with the physician community.

Performance Marketing & Analytics

• Own the performance marketing function end-to-end: channel strategy, budget allocation, campaign execution, and reporting-with a clear line of sight from spend to business outcomes.

• Establish and maintain a rigorous metrics framework spanning both B2B and B2C: CAC, LTV, MQL/SQL volume and conversion rates, cost per registration, cost per application, email engagement rates, and channel-level ROI.

• Build dashboards and reporting cadences that give leadership clear visibility into marketing performance, pipeline contribution, and audience growth.

• Manage the marketing budget with financial discipline, continuously optimizing channel mix based on performance data.

Cross-Functional Partnership

• Partner closely with Sales to align marketing strategy with revenue goals, ensure strong MQL-to-SQL conversion, and support pipeline growth through targeted campaigns and enablement materials.

• Collaborate with Operations and Product to align marketing strategy with platform capabilities, user experience improvements, and product launches.

• Partner with CHG Healthcare sister brands to ensure they understand and can articulate the value of CareerMD's offerings, identifying co-marketing and cross-sell opportunities where appropriate.

• Serve as a key contributor to CareerMD's overall business strategy, bringing market intelligence, audience insights, and competitive perspective to leadership discussions.

Team & Function Leadership

• Build, lead, and develop a high-performing marketing team, establishing clear roles, accountability structures, and a culture of data-driven decision-making.

• Identify and implement marketing technology and AI tools that improve execution speed, campaign personalization, and measurement capability.

• Establish best practices across the marketing function-from campaign planning and creative development to analytics, attribution, and reporting.

Who You Are

We care as much about how you think and operate as what's on your resume. The characteristics below are not nice-to-haves-they describe the mindset we're building this team around. If you don't check every experience box above but you recognize yourself in all five of these, we want to hear from you. In our experience, people who operate this way find a way to win.

• Bias for action. You don't wait for perfect information or a green light to start moving. You identify what you can learn, build, or test right now, and you go. You'd rather make a smart decision quickly and adjust than deliberate until the moment has passed.

• Lifelong learner. You actively seek out new ideas, tools, and perspectives-inside and outside your field. You read, you experiment, you ask questions. You treat every result, good or bad, as a source of signal. You are better at your craft than you were a year ago and expect to be better still a year from now.

• Test, learn, iterate. You don't fall in love with your own ideas. You design experiments to challenge your assumptions, measure what actually happened, and let the results guide your next move. You know that the best marketing strategies aren't declared-they're discovered.

• Empirical thinker. You start with evidence, not opinions. When someone makes a claim, your first instinct is to ask: what does the data say? You build arguments from the ground up and are just as willing to change your mind as you are to defend your position-so long as the reasoning is sound.

• Low ego. Best idea wins. You're not attached to being right-you're attached to getting it right. You give credit generously, solicit feedback genuinely, and check your ego at the door when it conflicts with what's best for the team or the business. You've worked places where seniority trumped merit, and you hated it.

Qualifications

• 8+ years of experience in marketing, with meaningful tenure in digital direct response-owning performance channels, managing CAC/LTV economics, and driving measurable acquisition outcomes.

• Demonstrated success running either a B2B or B2C marketing function with a quantifiable track record: pipeline generated, cost per acquisition, revenue influenced, audience growth, or comparable business outcomes.

• Deep hands-on experience across the digital marketing stack: email marketing, paid search, paid social, programmatic, SEO/SEM, and content marketing.

• Proven email marketing expertise: list management, segmentation, deliverability, lifecycle automation, and performance optimization at scale.

• Strong analytical fluency-comfortable building and owning performance models, attribution frameworks, and executive-level reporting. This is not a role for someone who delegates the numbers.

• Experience managing and developing marketing teams.

• Proven ability to partner effectively with Sales, including aligning on lead definitions, pipeline targets, and feedback loops.

Preferred

• Experience marketing within a two-sided marketplace, job board, or recruitment marketing platform-with an understanding of the distinct acquisition and engagement dynamics on each side.

• Experience driving traffic acquisition for a job board or employment marketplace, including SEO, SEM, and paid strategies specific to job seeker and employer audiences.

• Familiarity with the physician and advanced practice provider audience, including how clinicians engage digitally in their career search.

• Experience in healthcare staffing, health media, or a closely adjacent vertical.

• Familiarity with AI and automation tools applied to marketing-including content generation, predictive lead scoring, audience segmentation, or campaign optimization.

• Experience operating within a private equity-backed or strategically-owned business.

Travel

This role requires periodic travel to CareerMD's Union Square Manhattan office, CHG Healthcare's corporate headquarters in Salt Lake City, UT, and relevant industry conferences. Frequency will be determined based on business needs and candidate location.

We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $146,200 -- $282,600 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.

CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.

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In return we offer:
• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs