Global Industrial

Marketing Specialist, Sponsorships & Customer Events

Global Industrial$90K — $105K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3-5 years of experience in B2B marketing, field marketing, or event management
  • Experience activating corporate sponsorships or sports marketing assets
  • Proven ability to manage complex projects with multiple stakeholders
  • Familiarity with CRM systems and marketing automation platforms
  • Strong written and verbal communication skills
  • Ability to adapt and collaborate effectively across teams

Responsibilities

  • Manage health/safety/environmental program in Buford, GA
  • Oversee Workers Compensation cases with HR and Legal
  • Drive the Behavior Based Safety Program with training and mentorship
  • Manage safety programs across Buford and multiple remote sites
  • Support design and execution of vertical-specific marketing events
  • Plan comprehensive communication for major sports marketing partnerships
  • Coordinate marketing activities for trade shows and customer experience events

Benefits

  • Comprehensive health and wellness programs
  • Flexible working arrangements
  • Opportunities for professional development
  • Collaborative work environment
  • Employee recognition programs
Full Job Description
Key Responsibilities
• Responsible for management of complete health/safety/environmental program in Buford, GA
• Work with HR and Legal to oversee Workers Compensation cases for the company
• Manage, promote and drive the Behavior Based Safety Program (observations, near miss, Root cause corrective action, training and mentorship)
• Oversee management of safety programs for Buford and multiple remote sites (sites TBD)

Responsibilities:

Vertical Events: Support the Field Marketing team with designing, planning, and executing vertical-specific marketing events across key sectors to align with business objectives and drive demand.
Sports Marketing & Sponsorship Activation: Plan and coordinate comprehensive communication and activation plans for major sports marketing partnerships with NASCAR, OVG, NY Islanders and PWHL. Turn sponsorships into active storytelling assets that help communicate the company's core expertise. Provide on-site execution and support for our customer hospitality events.
Customer Events & Trade Show Marketing Support: Partner with the internal events team to support marketing activities for key trade shows and high-impact regional customer experience events to ensure alignment with business objectives. Serve as the Field Marketing liaison to coordinate localized messaging, plan pre-and during-event promotion, and manage post-event lead routing and digital follow-up.

Competencies and skills

Education & Experience: Bachelor's degree in Marketing, Business, Communications, or a related field, with 3-5 years of experience in B2B marketing, field marketing, or event management.
Project Management Expertise: Proven ability to manage complex, multi-faceted projects with strict timelines and moving parts across internal and external stakeholders.
Sponsorship & Activation Savvy: Direct experience activating corporate sponsorships or sports marketing assets to drive B2B brand engagement.
CRM Familiarity: Comfortable working within a modern B2B tech stack, including CRM systems (e.g., Salesforce Marketing Cloud), marketing automation platforms, project management tools, and data dashboards.
Strategic Communication: Strong written and verbal communication skills, with an eye for maintaining a premium, consultative brand voice. Execution of campaigns, promotions and building brand awareness through social media platforms (HubSpot, LinkedIn, etc.).
Agility & Collaboration: High adaptability and collaboration skills to work effectively with cross-functional vertical marketing managers, sales leadership, merchandise category managers, and agency partners.

The pay range for this position will be 90,000 to 105,000 annually. The exact pay will be determined by multiple factors unique to each individual, including years of experience, certifications, and the specific location of the job. Rates may vary in other areas due to differing labor costs.

About Global Industrial

Global Industrial is a subsidiary of Systemax Inc. and is a leading distributor of material handling equipment, storage solutions, workbenches, office furniture, safety equipment, tools, motors, HVAC equipment and more. The company serves a diverse range of customers in the manufacturing, automotive, government, healthcare, education, and construction sectors. Global Industrial offers over 1.7 million industrial, material handling and business products through its website, catalog and sales team. The company has a strong focus on customer service and offers same-day shipping on many of its products.
Learn more about Global Industrial
Size
1,480 employees
Market Cap
$1.2 billion
Industry
Net Income
$65.4 million
Founded
1949
5 Year Trend
-3.7%
Revenue
$1 billion
NASDAQ

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