Cummins

Marketing Specialist - Senior

Cummins$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Sales, Business Administration, or related field.
  • Intermediate level of relevant work experience.
  • Familiarity with the four P's of marketing: Product, Price, Promotion, and Placement.
  • Strong understanding of market trends and customer needs.
  • Ability to influence cross-functional teams and stakeholders.

Responsibilities

  • Manage and coordinate strategic communications across diverse channels.
  • Create compelling marketing content that reinforces brand identity.
  • Analyze performance metrics to optimize marketing strategies and campaigns.
  • Conduct market research and use insights to shape marketing initiatives.
  • Foster cross-functional collaboration to achieve business goals.

Benefits

  • 401(k) Retirement Savings Plan
  • Medical, Dental, and Life Insurance options
  • Health Savings Account
  • Domestic Partners Coverage
  • Comprehensive personal and professional benefits.
Full Job Description
Job Description

We are looking for a talented Marketing Specialist - Senior to join our team in Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies in Galesburg, MI.

This role is an employee of the Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies. Internal candidates are defined as employees of the ECJV.

In this role, you will make an impact in the following ways:
  • Stakeholder Partnership & Alignment: Build strong relationships across customers, sales, product, and cross-functional teams by anticipating stakeholder needs, balancing competing priorities, and driving alignment toward shared business objectives.
  • Strategic Communication & Influence: Deliver clear, audience-focused communications that translate complex market insights into actionable strategies, enabling informed decision-making at all levels of the organization.
  • Customer-Centric Growth: Strengthen customer relationships by identifying evolving needs, championing customer-focused solutions, and ensuring business strategies remain aligned with market demands.
  • Market Intelligence & Insight Generation: Research, analyze, and synthesize market trends, competitive dynamics, customer feedback, and channel developments to uncover opportunities that support growth and competitive advantage.
  • Marketing Strategy Execution: Develop and influence marketing plans across Product, Price, Promotion, and Placement, ensuring initiatives effectively address customer needs while driving business performance.
  • Cross-Functional Engagement & Collaboration: Foster an environment of engagement and accountability by bringing teams together around common goals, encouraging participation, and inspiring high-performance outcomes.
  • Planning, Prioritization & Resource Optimization: Align priorities with organizational objectives, efficiently deploy resources, and execute strategic initiatives that deliver measurable business results.
  • Inclusive Decision-Making & Diverse Perspectives: Leverage diverse viewpoints, backgrounds, and experiences to strengthen problem-solving, enhance innovation, and create solutions that resonate across customers, markets, and stakeholders.


Responsibilities

To be successful in this role, you will need the following:
  • Strategic Communications Management: Effectively manage and coordinate communications across multiple channels, including social media, press releases, mass communications, and internal platforms, ensuring consistent messaging and audience engagement.
  • Content Development & Marketing Excellence: Create compelling marketing and communications content that strengthens brand awareness, supports business objectives, and resonates with target audiences.
  • Data-Driven Decision Making: Monitor communication performance metrics, analyze results, and continuously optimize strategies and campaigns to improve effectiveness and reach.
  • Market Intelligence & Customer Insights: Leverage market research, data mining techniques, and CRM insights to identify trends, understand customer needs, and inform strategic marketing and business decisions.


Education, Licenses, Certifications:
College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.

Experience:
Intermediate level of relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

Qualifications

Compensation and Benefits

The final salary offer will be determined after considering relevant factors, including a candidate's qualifications and experience, where appropriate.

Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

About Cummins

Cummins Power Generation is a world leader in the design and manufacture of power generation equipment, including PowerCommand standby and prime power systems. They also provide single-source warranty, planned maintenance, and round-the-clock emergency service 24 hours a day, seven days a week including back-up power rental through their network of distributors. Part of the world-wide power systems business which has annual sales of more than $1.2 billion, Cummins Power Generation's strength comes from being a division of Cummins Inc. Cummins Power Generation has unique expertise in that all aspects of generator set design, manufacture and service have been brought together in one company. All the major components - the engine, alternator and control systems - are manufactured by divisions of Cummins. This integral approach means each element of a generating set is matched to work in harmony from the start. Providing what the customer wants is at the core of Cummins' manufacturing philosophy. For generating set customers this means a choice of mobile, stationary, open or sound attenuated versions is available for all models.

Cummins Careers

Join the dynamic world of Cummins, a global leader in power solutions, where innovation and leadership drive our mission to power a more prosperous world. At Cummins, we offer unparalleled job opportunities in engineering, technology, and business management, making it an ideal place for professionals seeking meaningful and impactful careers. Work You’ll Do At Cummins, you’ll be part of a team that values diversity and is committed to creating inclusive growth opportunities for all employees. Our culture thrives on intellectual curiosity, cognitive diversity, and bringing your whole self to work. We believe in your potential and encourage every team member to reach their personal and professional goals. Join our industry-leading team to help develop groundbreaking solutions and technologies that impact markets and communities across the globe. Your work at Cummins will not only contribute to global innovation but also ensure sustainable practices that benefit future generations. Professional Growth and Development Cummins is dedicated to the professional growth of its employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. From hands-on internships for emerging talents to leadership programs for seasoned professionals, Cummins provides resources and global opportunities to learn, thrive, and lead in your respective field. Innovative Work Environment Our commitment to innovation is at the core of what we do. At Cummins, you will collaborate with skilled colleagues who are eager to share knowledge and ideas. We foster an environment where creative thinking and proactive leadership are encouraged, driving us forward in the areas of clean energy and environmental sustainability. Benefits and Culture Cummins employees enjoy a range of benefits designed to support their physical, financial, and emotional well-being. Among these are comprehensive health care options, competitive retirement plans, and flexible work arrangements. Our supportive culture champions community involvement and a work-life balance that accommodates the diverse needs of our team members. Join Our Team Explore the numerous job opportunities at Cummins where your skills and interests can be matched with the right position, helping you to excel. We are continuously hiring and looking for ambitious, curious, and innovative individuals ready to make a significant impact. Stay Connected Keep up to date with the latest at Cummins by following our careers blog. Gain insights from insiders, learn about our employment practices, and discover how our team is leading the charge in global power solutions. Job Alert Emails Customize your experience by subscribing to Cummins job alerts. Receive updates on new postings, company news, and insider tips directly tailored to your career interests. See what exciting and rewarding opportunities await at Cummins. At Cummins, your career is just beginning. Join us, and power your potential on a global stage.
Learn more about Cummins
Size
59,900 employees
Market Cap
$34.3 billion
Industry
Net Income
$1.7 billion
Founded
1919
5 Year Trend
+6.5%
Revenue
$19.8 billion
NASDAQ

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