About This Role:The Marketing HubSpot Specialist will Own HubSpot execution and platform health, while campaign strategy and messaging are set in partnership with the VP of Growth Marketing & Member Experience. This role will have a hands-on role for building code from scratch for emails, architect a workflow with real branching logic, and troubleshoot a broken automation before anyone else notices it broke. The Marketing HubSpot Specialist will specifically own the end-to-end ecosystem of HubSpot that includes email, automation, website, HubDB, and social by introducing innovative techniques to the team.
This role reports to our VP of Growth Marketing & Member Experience. It's a great fit for someone who enjoys working hands-on in marketing platforms, diving into campaign performance, and continuously finding smarter, more efficient ways to improve execution.
Key Responsibilities:- Build, code, and optimize emails and complex multi-step workflows using HubL, conditionals, custom objects, and branching logic.
- Build and maintain landing pages, forms, and site content in HubSpot CMS, ensuring SEO, mobile responsiveness, and brand consistency.
- Build and maintain HubDB tables to power dynamic website content and manage HubDB-driven page templates.
- Schedule, publish, and report on organic social media content through HubSpot's social tools.
- Run marketing campaigns end-to-end, from build through launch and post-campaign analysis, and manage lead flow and lifecycle stages.
- Build HubSpot dashboards, track performance, and turn data into actionable recommendations for stakeholders at all levels.
- Champion new HubSpot features across the team and create the training materials and documentation that make adoption stick.
- Partner with content, design, and growth leadership; this role is responsible for technical build, QA, and optimization.
Who You Are:- High school diploma or equivalent required.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Minimum 5+ years running email, automation, and reporting inside HubSpot.
- Strong hands-on skills: HTML/CSS (able to code an email template from scratch) and HubL, including conditionals and dynamic logic.
- Experience working with custom objects and association labels in HubSpot.
- A track record of building complex, branching workflows - not just simple sequences.
- A technical, data-first approach to marketing.
- Comfort presenting to anyone from an analyst to the C-suite.
- Great project management instincts - able to juggle multiple priorities without dropping the ball.
- HubSpot, Google Ads, or Google Analytics certifications are a strong plus.
- SEO know-how and familiarity with GDPR/CAN-SPAM compliance are a plus.
What We Offer:- Hybrid Schedule (min 3 days in office to maximize collaboration)
- Competitive salary and benefits package including 401K with 6% match
- Paid Time Off, Wellness Time & Paid Federal holidays
- Opportunities for professional development and career growth with exposure to mentorship from the executive team.
- A collaborative and inclusive work environment
- High Performance Culture that specializes in training to sharpen and expand skills brought to USALLIANCE.
Become a part of a team where your ideas are valued, your growth is supported, and your work makes a difference. Apply today and take the next step in your career with USALLIANCE. 
