Division or Field Office: Sales & Marketing Division
Department of Position:Corporate Marketing Department
Work from:Corporate Office, Erie PA
Salary Range:$63,130.00 - $100,843.00 *
salary range is for this level and may vary based on actual level of role hired for
*This range represents a national range and the actual salary will depend on several factors including the scope and complexity of the role and the skills, education, training, credentials, location (State) based on ERIE's geographical differences, and experience of an applicant, as well as level of role for which the successful candidate is hired. Position may be eligible for an annual bonus payment.
Position Summary- This is a writing-focused position. The candidate will create customer-centric marketing content across multiple channels using research, audience insights and performance data to inform recommendations and improve effectiveness. The content will support business objectives, strengthen brand positioning and drive customer engagement. Serves as a marketing resource to business areas, collaborating across teams to deliver integrated marketing solutions aligned with ERIE's brand and business goals.
- The hiring manager will also consider candidates for the Senior Marketing Specialist. Level of position offered will be based upon the depth and breadth of selected candidate's experience and qualifications.
Plans and manages projects of low to moderate complexity and confidentiality. Contributes to business results that align with marketing strategy. Provides tactical support for strategic marketing and communication plans. Responsible for one or more of the following marketing functions or disciplines: advertising, a large product/business line/strategic initiative, customer/target marketing, promotional events, media relations, brand development or content development.
Duties and Responsibilities- Determines objectives and scope for assigned projects and develops project plans including expenses, tasks, deliverables, resources, assignments, and dependencies. Consults on change management impacts and recommends appropriate action. Works with business area and Centers of Excellence to coordinate tasks as required. Monitors and communicates progress; revises plan as necessary.
- Builds and maintains effective working relationships with internal and external business partners.
- Assists in developing and implementing plans to introduce new products, services and tools as assigned. Creates proposals, promotional plans and creative materials. Assists in developing new marketing and communication programs as needed.
- Performs in-depth research and analysis related to assigned projects and issues. Tracks, measures and reports on the impact of marketing and communications plans. Implements changes as appropriate.
- Develops and maintains marketing and communication materials, according to business and product development needs.
- Identifies and pursues external media opportunities through feature lists, influencer outreach, print, digital, TV and radio interviews. Develop creative, original storytelling material for pitching/placement. Assists in preparing high-quality written materials for use by various stakeholders including the media, customers, agents and other influencers. Assists with media audits to track development and brand impact. Researches new and alternative ways to leverage social media activities.
- Assists in developing effective corporate brand, communications and media buy strategies. Participates in the creation of ERIE's sponsorship and local marketing event strategy. Provides support to ERIE's strategic marketing and product management teams.
- In conjunction with Strategic Marketing leader and business line, responds to marketing and communications needs and opportunities. Helps to identify effective solutions.
The first 4 duties listed are the functions identified as essential to the job. Essential functions are those job duties that must be performed in order for the job to be accomplished.
This position description in no way states or implies that these are the only duties to be performed by the incumbent. Employees are required to follow any other job-related instruction and to perform any other duties as requested by their supervisor, or as become evident.
Capabilities- Values Diversity
- Nimble Learning
- Self-Development
- Information Management Skills
- Collaborates
- Customer Focus
- Job-Specific Knowledge
- Cultivates Innovation
- Instills Trust
- Optimizes Work Processes (IC)
- Ensures Accountability
- Decision Quality
QualificationsMinimum Educational and Experience Requirements - Bachelor's degree in marketing, communications, organizational leadership or business and two years experience in marketing, communications, or related field required; or
- Associate's degree in marketing, communications, organizational leadership or business and four years experience in marketing, communications, or related field required; or
- High school diploma or GED and six years experience in marketing, communications, or related field required. Experience performing on project teams required.
Additional Experience - Knowledge of marketing and communications concepts and processes required.
- Knowledge of current marketing and communication research and trends, project management processes, organizational change management concepts preferred.
Designations and/or Licenses - General Insurance certification, or related designation, preferred.
Physical Requirements- Lifting/Moving 0-20 lbs; Occasional (
- Lifting/Moving 20-50 lbs; Occasional (
- Ability to move over 50 lbs using lifting aide equipment; Occasional (
- Driving; Rarely
- Pushing/Pulling/moving objects, equipment with wheels; Occasional (
- Manual Keying/Data Entry/inputting information/computer use; Frequent (50-80%)
- Climbing/accessing heights; Rarely
