At Principal®, we’re focused on helping more people build financial security and confidence. As a Senior Marketing Strategist, you'll play a key role in advancing some of our most important growth priorities, including  managing the B2B content for Workplace Personal Investing (WPI), participant advice, participant experience, and managed accounts. You'll help shape how we bring these solutions to market, tell compelling stories, and deliver meaningful value to plan sponsors, distribution partners and intermediaries. This role sits within Product Marketing and serves as a strategic partner across the business, collaborating with product leaders, sales, relationship management, research, compliance, and marketing teams to drive business growth and market adoption.

As a Senior Marketing Strategist, you'll lead the development and execution of marketing strategies and content that support key business priorities and customer experiences.

In this role, you will:

• Serve as the lead marketing strategist and content owner for B2B content for Workplace Personal Investing, participant advice, participant experience, and managed account initiatives.
• Develop and manage core go-to-market and sales enablement materials, including value propositions, messaging frameworks, presentations, client-facing content, launch communications, and strategic marketing assets.
• Partner with business leaders, product teams, sales, relationship management, research, compliance, and marketing stakeholders to align messaging and market strategies.
• Create innovative content that buildsdemand, strengthenscustomer relationships, and supportsbusiness growth.
• Developcontent that supports customer journeys, marketing campaigns, and strategic initiatives that improve customer experiences and increase adoption of products and services.
• Leverage customer research, competitive intelligence, market dynamics, and industry trends to inform marketing recommendations and business decisions.
• Translate insights and analytics into actionable marketing strategies and business implications.
• Measure, analyze, and communicate results, using data-driven insights to optimize future marketing efforts.
• Influence and gain alignment from leaders and stakeholders across all levels of the organization to advance strategic priorities and deliver impactful customer experiences.

• Bachelor's degree (BA or BS) or equivalent experience.
• 6+ years of experience in marketing, product marketing, or content strategy?
• Strong understanding of modern marketing principles, go-to-market strategy, and customer engagement.
• Experience developing strategic marketing programs and campaigns that drive measurable business results.
• Ability to translate research, analytics, and market insights into actionable recommendations.
• Excellent strategic thinking, communication, and content development skills.
• Proven ability to influence stakeholders and build alignment across cross-functional teams.
• Strong project management skills with the ability to balance multiple priorities and deadlines.

 Preferred Qualifications

• Experience in financial services, retirement, wealth management, investment management, or related industries.
• Knowledge of retirement plan participants, workplace investing, financial wellness, advice solutions, or managed accounts.
• Understanding of the end-to-end customer journey and customer experience strategy.
• Familiarity with competitive market dynamics, industry trends, and evolving customer needs.
• Experience creating sales enablement content, thought leadership, product messaging, and go-to-market communications.

What Sets You Apart

• You can simplify complex topics into clear, compelling stories.
• You excel at partnering across teams and influencing without direct authority.
• You combine customer empathy, business acumen, and strategic thinking to drive meaningful outcomes.
• You're energized by helping bring innovative products and experiences to market.

 Additional Information

• Some travel required, including occasional overnight travel.
• This role offers the opportunity to collaborate with leaders across Product, Sales, Relationship Management, Research, Compliance, and Marketing while influencing key growth priorities for the business.

The following locations are examples of market-specific salary ranges across different geographies.

• Grand Island, NE / Wichita, KS: $104,400 - $140,400 / year
• Des Moines, IA / Tampa, FL: $110,200 - $148,200 / year
• Charlotte, NC / Dallas, TX: $116,000 - $156,000/ year
• Chicago, IL / Denver, CO / Minneapolis, MN: $127,600 - $171,600 / year
• Los Angeles, CA / New York City, NY: $139,200 - $187,200 / year

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

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