The Marketing & Sales Enablement Manager is the "Player-Coach" responsible for building and executing RTG's marketing engine. This is a hybrid role that requires a balance of hands-on creation and strategic project management.
You will be responsible for the daily pulse of our brand-writing content, updating the website, and creating standard sales tools yourself-while simultaneously managing external freelancers and vendors for complex design, video, or large-scale print initiatives. You are the architect of the strategy, but you are also willing to lay the bricks.
Key Responsibilities
Content Strategy & Digital Execution (Internal Focus)- The "First Draft" Writer: You are the primary voice of the company. You will research and write the initial copy for case studies, blog posts, and white papers, ensuring technical accuracy and tone alignment before finalizing or sending to design.
- Digital Channel Management: Personally execute the weekly social media calendar (LinkedIn) and monthly email marketing newsletters. This includes writing the post, creating the graphic (Canva/Adobe), and managing the deployment.
- Website Maintenance: Serve as the hands-on administrator for the WordPress site. You will handle routine updates (posting news, changing employee bios, updating text) internally, while coordinating with a developer for complex structural changes.
Sales Enablement & Collateral Creation (Hybrid Focus)- Rapid Response Design: Create and update "Tier 2" sales assets internally. If a Sales VP needs a slide fixed for a meeting tomorrow or a one-pager updated with new specs, you execute this using PowerPoint, Canva, or InDesign.
- Complex Asset Management: For "Tier 1" assets (Flagship Product Brochures, Trade Show Booth Backdrops), you will act as the Creative Director, writing the creative brief, hiring the freelancer/agency, and managing the revision process to ensure high-quality output.
- Presentation Architecture: Own the Master Sales Deck. You are responsible for ensuring the "Gold Standard" version is always up to date and accessible to the sales team.
Lead Generation & Events- Event Logistics: Manage the end-to-end execution of trade shows. This includes booking the space, designing/ordering the booth assets (coordinating with vendors), and managing the pre-show marketing blitz to drive traffic.
- CRM & Reporting: Bridge the gap between marketing and sales by tracking lead sources in the CRM. You will report monthly on "Marketing Influenced Revenue" to demonstrate the ROI of both your internal efforts and external spend.
Qualifications & Job Requirements
Essential Job Duties
Technical Competencies- "Light" Design Skills: Proficiency in Canva is mandatory; working knowledge of Adobe InDesign/Photoshop is highly preferred. You must be comfortable resizing images, laying out text, and prepping files for print.
- CMS Proficiency: Demonstrated ability to manage a WordPress site (standard page builders like Elementor or Divi).
- Writing: Strong business copywriting skills are non-negotiable. You must be able to translate technical concepts into persuasive sales arguments without external help.
Core Competencies- The "General Contractor" Mindset: The ability to discern when to do it yourself (for speed/cost) versus when to outsource it (for quality/complexity).
- Sales Alignment: A service-oriented mindset that views the Sales Team as your primary customer.
- Project Management: Ability to manage a budget and timeline for multiple freelance projects simultaneously.
Education and Experience
Experience4-7 years of B2B Marketing experience, with at least 2 years in a role that required hands-on content creation.
EducationBachelor's degree in Marketing, Communications, or Business.
