Marketing Research & Intelligence
Description -
Job Summary
• This role is responsible for leading end-to-end market research and competitive intelligence projects, influencing research agendas, and translating industry trends into actionable insights. The role oversees the development and maintenance of research data repositories, participates in contract negotiations with research vendors, and designs research projects to address business problems. Additionally, the role ensures research activities comply with ethical and legal guidelines, contributes to complex projects.
Responsibilities
• Leads end-to-end market research and competitive intelligence projects and influences syndicated and primary market and customer research agendas.
• Determines key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
• Develops actionable marketing recommendations and insights to support strategic planning.
• Leads provision of market intelligence such as market sizing analysis and industry trends for products, services, and solutions to support marketing planning and development.
• Participates in contract negotiations with research vendors and builds methodology and processes for market sizing, and shares analysis.
• Oversees development and maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
• Participates in discussions with internal stakeholders on business problems and designs research projects to provide solutions.
• Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 5-8 years of work experience, preferably in marketing, project management, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Economics
• Market Intelligence
• Market Research
• Marketing
• New Product Development
• Power BI
• Statistics
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
No
Relocation -
Not Specified
