Rockport Networks

Marketing Programs Manager

Rockport Networks$120K — $150K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of marketing experience in B2B tech, SaaS, deep tech, or clean tech environments
  • Proven ability to create targeted marketing strategies based on detailed buyer personas
  • Demonstrated experience using AI tools in the marketing pipeline
  • Extensive skills in field marketing, event management, and digital marketing
  • Strong communication skills for translating complex tech into customer-friendly messaging
  • Bilingual English/French is a plus

Responsibilities

  • Develop and execute marketing and event programs for conferences, trade shows, and webinars
  • Manage logistics for events, including vendors, budgets, and post-event follow-up
  • Create compelling marketing communications and content across various channels
  • Oversee digital marketing efforts including SEO/SEM, email, and social media
  • Enhance brand awareness and positioning in target markets
  • Partner with Sales to drive lead generation and customer engagement
  • Utilize AI tools to improve content creation and marketing productivity
  • Track marketing performance to optimize campaigns and demonstrate ROI
  • Ensure brand consistency in all marketing efforts

Benefits

  • Comprehensive total rewards package including health and wellness benefits
  • Generous paid time off with flexible work arrangements
  • Opportunities for professional growth and development
  • Incentive bonus plan to reward performance
Full Job Description
We are looking for a creative, hands-on Marketing Programs Manager to build brand awareness, engage customers and partners, and support our growth through impactful marketing programs.

You will be responsible for event planning, marketing communications, digital marketing, content creation, and brand development, while identifying innovative ways to leverage AI and emerging technologies to increase marketing effectiveness and reach.

This is an ideal role for an entrepreneurial marketer who can think strategically but also enjoys rolling up their sleeves to execute. You will work closely with Sales, Business Development, Product, and Executive Leadership to create programs that strengthen our market presence and generate meaningful customer engagement.

What you will do
  • Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
  • Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
  • Develop compelling marketing communications, content, presentations, sales collateral, newsletters, and social media
  • Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
  • Build brand awareness and strengthen the company's positioning within target markets
  • Partner with Sales to support lead generation, customer engagement, and pipeline development
  • Leverage AI tools to enhance content creation, market intelligence, personalization, campaign development, and marketing productivity
  • Track marketing performance and use data to optimize campaigns and demonstrate ROI
  • Ensure consistent brand messaging and visual identity across all marketing activities


What we are looking for
  • Someone who is strategic, creative, energetic, and highly execution-oriented - a marketer who can develop the plan, make things happen, and measure the results
  • 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
  • A proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
  • Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
  • Extensive experience in field marketing, event management, and digital marketing
  • Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
  • Experience developing content and managing multiple marketing channels
  • Demonstrated ability to build brand awareness and support lead generation and sales objectives
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
  • Entrepreneurial, creative, highly organized, and comfortable working independently
  • Curious and enthusiastic about AI and emerging marketing technologies
  • Bilingual English/French is highly desirable


Total Rewards

Cerio offers a comprehensive total rewards package for this position including base salary (range $120,000 - $150,000), incentive bonus plan, health and wellness benefits, generous paid time off, flexible work arrangements, and opportunities for professional growth.The salary range provided represents the expected base salary for this position. The final offer amount may be adjusted slightly higher or lower depending on the selected candidate's relevant skills, qualifications, experience, and certifications, as well as the full total compensation package offered. Our People & Culture team welcomes discussions about total rewards during your conversations.

Cerio is headquartered in Ottawa, Canada, with offices and projects spanning international markets and Centers of Excellence across Europe and North America. Cerio is creating new scale economics for the AI and cloud era through an open systems platform designed to enable a more sustainable and efficient data center. Our innovation has no boundaries. We have built a culture that embraces flexibility, collaboration, and high performance, supporting both remote and hybrid work environments. Learn more about us at www.cerio.ai

About Rockport Networks

Rockport Networks is a technology company that provides network security solutions. The company's products include network security appliances, software, and services that help protect against cyber attacks. Rockport Networks was founded in 2014 and is headquartered in Chelmsford, Massachusetts.
Learn more about Rockport Networks
Size
50 employees
Industry
Founded
2014

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