Job Title: Marketing Programs Manager - 3D IC Design & Advanced Packaging Solutions
Job Reference #: 506118
Job Location: Wilsonville, OR, Santa Clara, CA or Boulder, CO
We are seeking a visionary and results-oriented Marketing Leader to spearhead high-impact, cross-portfolio marketing programs specifically focused on our 3D IC Design and Advanced Packaging Solutions. This pivotal role will advance Siemens EDA's strategic market position in this rapidly evolving and critical domain.
Reporting to the Director of Marketing Programs and Communications, you will architect and execute innovative marketing campaigns that amplify Siemens EDA's visibility, thought leadership, and market share in the 3D IC and advanced packaging segments. As a key member of our newly formed strategic marketing organization, you will have high visibility and the opportunity to shape our go-to-market approach across the Siemens EDA portfolio, specifically targeting the unique challenges and opportunities presented by heterogeneous integration and 3D IC architectures.
Key Responsibilities:Strategic Planning & Leadership for 3D IC/Advanced Packaging
- Architect comprehensive, data-driven marketing strategies tailored to Siemens EDA's 3D IC design, multi-die integration, and advanced packaging solutions, aligning with growth initiatives and market positioning.
- Identify emerging platforms, industry trends (e.g., chiplets, wafer-on-wafer, hybrid bonding), and innovative approaches to maximize Siemens EDA's market visibility and competitive differentiation in this specialized area.
- Articulate the value proposition of Siemens EDA's solutions for addressing critical 3D IC challenges such as thermal management, power delivery, signal integrity, co-design, and verification.
Campaign Management & Execution
- Orchestrate integrated, multi-channel marketing campaigns that deliver measurable business outcomes for our 3D IC and advanced packaging offerings.
- Ensure consistent brand messaging and visual identity across all marketing assets and touchpoints, highlighting Siemens EDA's expertise in heterogeneous integration.
- Direct external agencies and vendors to deliver high-quality, on-brand campaign elements, potentially including technical white papers, application notes, and webinars focused on 3D IC methodologies.
Cross-functional Collaboration
- Partner closely with product management, R&D, sales, and executive leadership to align marketing initiatives with business objectives for our 3D IC and advanced packaging portfolio.
- Build strong stakeholder relationships across the organization to drive marketing integration and effectiveness, particularly with teams focused on physical verification, design for test (DFT), and system-level analysis for 3D ICs.
Performance Measurement & Optimization
- Establish key performance indicators (KPIs) to measure campaign effectiveness and return on investment for 3D IC-focused marketing initiatives.
- Continuously refine marketing approaches based on performance data and market feedback, adapting to the rapid evolution of 3D IC and advanced packaging technologies.
- Monitor competitor activities and market trends in the 3D IC and advanced packaging space to inform strategic marketing decisions.
Required Qualifications:- Bachelor's degree in Marketing, Business Administration, Electrical Engineering, Computer Engineering, or a related technical field.
- Deep understanding and passion for 3D IC design, heterogeneous integration, advanced packaging technologies (e.g., 2.5D, chiplets, fan-out), and the associated EDA challenges (e.g., thermal, power, reliability, co-design).
- Outstanding communication and presentation skills with the ability to influence at all organizational levels, including technical experts and executive leadership.
- Strong analytical skills with experience in marketing metrics analysis and performance optimization.
- Willingness to travel domestically and internationally (approximately 20%).
You'll Benefit FromSiemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is 102,500 - 184,500 annually with a target incentive of 5-8 of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
