Job DescriptionWhat you will be doing:• Develop targeted campaigns using customer insights to drive repurchase, growth, and retention.
• Define customer targets, forecast campaign impact, and prioritize initiatives based on business value.
• Create messaging strategies grounded in customer wants, needs, and behaviors.
• Partner with channel owners and cross-functional teams to activate cohesive campaigns across email, SMS, digital media, direct mail, and site touchpoints.
• Expand the library of personalized messages and experiences across customer touchpoints.
• Lead SMS and direct mail strategies designed to deliver profitable return on investment.
• Build and execute test-and-learn plans, scaling initiatives that demonstrate strong results.
• Oversee tactical execution to ensure campaigns are delivered accurately and on time.
• Partner with Customer Analytics to establish measurement plans and KPIs, evaluate campaign performance, and translate findings into action.
• Collaborate with senior leaders and internal and external stakeholders to align marketing strategies with broader business priorities.
• Support innovation and continuous improvement by helping advance new marketing technologies, methods, and ways of working.
What You Bring to the Table:• A customer-first mindset and the ability to translate data and insights into clear marketing strategies.
• Strong cross-functional collaboration skills with the ability to build alignment and move shared priorities forward in a matrixed environment.
• Excellent written and verbal communication skills, with the confidence to communicate complex marketing strategies to varied audiences.
• Strong project management, organization, and attention to detail.
• Ability to work independently and collaboratively across multiple internal teams.
• Adaptability and sound judgment when priorities, timelines, and business needs change.
• Ability to manage multiple projects and deadlines simultaneously.
What's needed: Basic Qualifications:• 5+ years of related professional experience, including experience managing multiple priorities and meeting deadlines.
• Experience supporting or managing marketing campaigns, programs, or customer-focused initiatives.
• Strong proficiency with Microsoft Office, including Excel and PowerPoint.
Preferred Qualifications:• Bachelor's degree in Marketing, Communications, or equivalent work experience.
• Previous customer marketing experience, including campaign strategy, targeting, personalization, or lifecycle marketing.
• Experience working with customer data, analytics, campaign measurement, and KPIs.
• Experience activating campaigns across multiple channels such as email, SMS, digital media, direct mail, and website experiences.
We Offer:- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, business considerations, geography, and internal equity.
