2k Games

Marketing Program Manager

2k Games$100K — $148K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of program or project management experience, ideally in a marketing context.
  • Exceptional organizational skills with a keen attention to detail.
  • Strong critical thinking and proactive problem-solving abilities.
  • Collaborative attitude, capable of navigating a matrix team environment.
  • Proficiency in project management tools like Asana, Trello, or Jira.
  • Familiarity with asset management systems is advantageous.

Responsibilities

  • Facilitate the go-to-market process from concept through lifecycle planning.
  • Develop and maintain detailed project timelines and schedules.
  • Identify and escalate project risks and roadblocks proactively.
  • Track and manage the marketing budget, ensuring financial compliance.
  • Develop a central system for tracking creative assets and their usage rights.
  • Manage logistics for campaign events and activations.
  • Act as the primary liaison for efficient cross-functional communication.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • 14 paid holidays and up to 25 paid vacation days per year.
  • Paid sick leave and parental leave options available.
  • Wellbeing programs focused on mental health and wellness support.
  • Commuter benefits and fitness-related reimbursements.
Full Job Description
What We Need

Reports to: Sr. Director of Global Go-to-Market

We are looking for a highly organized and detail-oriented Marketing Program Manager to join the Core Games 2K Global Go-to-Market team. This role will serve as the central operational hub for all go-to-market initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire life cycle of all projects and programs. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making.

The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi-stakeholder environment.

What You'll Do

Project Orchestration & Timeline Management
  • Facilitate the go-to-market process from initial concept through to final integrated and lifecycle planning, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
  • Develop and maintain detailed project timelines, team allocations and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
  • Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.
  • Track and manage the GTM Marketing Budget and actuals including agencies, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership and the Franchise Groups.

Asset & Events Operations
  • Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.
  • Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.
  • Act as point-person within Go-to-Market for any campaign events, managing and maintaining events or activations, coordinating logistics and dependencies with internal and external partners.

Cross-Functional Collaboration & Communication
  • Act as the primary operational liaison, facilitating efficient communication and workflow between Global Go-to-Market team and key partners including Franchise Groups, Creative, Media and other cross-functional partners.
  • Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.
  • Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

What Will Make You A Great Fit
  • Proven experience in a program or project management role, preferably within a marketing team.
  • Exceptional organizational skills with meticulous attention to detail.
  • Strong critical thinking and proactive problem-solving abilities.
  • A highly collaborative and positive attitude, with demonstrated ability to work effectively within a matrix team environment and at times with ambiguity.
  • Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).
  • Experience with asset management systems is a plus.


The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our401(K) plan and Employee Stock Purchase Program.

Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite
#LI-Hybrid

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

About 2k Games

2K Games is an American video game publisher based in Novato, California. The company was founded in January 2005 by Take-Two Interactive, and is best known for publishing the NBA 2K series of basketball games. Other popular franchises published by 2K Games include the Borderlands series, the BioShock series, and the Mafia series. The company has also published several licensed games based on popular movies and TV shows, such as The Walking Dead and WWE.
Learn more about 2k Games
Size
500 employees
Industry

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