Company:Finning Canada
Number of Openings:1
Worker Type:Permanent
Position Overview:Location: Edmonton, AB
Reports to: Director, Marketing & Customer Experience
Finning is seeking a Marketing Portfolio Manager - Aftermarket to lead strategic, customer-centric marketing initiatives that support parts and service growth across Western Canada. This role is ideal for a commercially minded marketer who thrives at the intersection of sales, service, and customer experience. You will shape portfolio strategy, partner cross-functionally, and drive programs that improve customer outcomes and business performance.
Job Description:What You'll DoPortfolio Strategy & Execution- Develop and execute integrated marketing plans aligned to Aftermarket revenue and growth objectives.
- Embed customer, market, and competitive insights into strategy development and campaign planning.
- Design programs that support parts adoption, service upsell, customer retention, and lifecycle value.
Cross-
Functional Collaboration - Partner closely with Sales, Service Operations, Parts and Digital.
- Build strong relationships and influence stakeholders to ensure alignment and adoption of marketing priorities.
- Translate business needs into clear marketing requirements, messages, and value propositions.
Campaign Management & Performance - Lead multi-channel campaign execution: digital, events, content, email, CRM, and sales enablement.
- Create briefs, guide creative development, ensure brand alignment, and oversee project delivery.
- Monitor performance metrics, report on results, and optimize tactics based on insights and feedback.
What You Bring - A commercial mindset with demonstrated experience in revenue-driven environments.
- Experience in sales, service, and/or parts operations or supporting teams in these areas.
- Strong stakeholder management and the ability to influence without authority.
- Proven ability to build and execute integrated marketing strategies.
- Customer-centric approach with strong communication and collaboration skills.
