Stellantis

Marketing Planner - Great Lakes BC

Stellantis • $80K — $95K *
Auburn Hills, MI 48326In-Person
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or similar field
  • Minimum 5 years' experience in marketing and media strategy
  • Strong analytical skills for data interpretation
  • Proven success in developing and executing marketing strategies
  • Excellent leadership and communication skills
  • Detail-oriented with strong project management capabilities
  • Advanced proficiency in PowerPoint and Excel

Responsibilities

  • Develop and implement Ad Group media strategies for the Great Lakes Region
  • Act as main liaison between regional management and Ad Group partner agency
  • Lead optimization of media plans inclusive of various tactics
  • Present media plans quarterly to Ad Groups for approval
  • Manage projects in a fast-paced and dynamic environment

Benefits

  • Dynamic work environment focused on collaboration
  • Opportunity to impact regional marketing strategy
  • Professional development in a growing company
  • Exposure to diverse media channels and tactics
Full Job Description
The Regional Media & Marketing Manager will be responsible for Tier 2 (Ad Group) Planning and Strategy within the Great Lakes Region, with the goal of maximizing the effectiveness of the regional Advertising Association funds. The candidate will be the primary liaison between the regional management team and the Ad Group partner agency. The RMM will lead the development, implementation, presentation and optimization of all Ad Group media plans within the Great Lakes Region. These plans will be inclusive of the following media tactics: Digital, Social, Video, TV, Radio, Auto Shows and Events. Plans will be presented quarterly to the Ad Groups for dealer concurrence before implementation (presentations will rotate between in-person and virtual). This position will report directly to the Marketing Director and will be based out of the Great Lakes Region.

Basic Qualifications:
  • Bachelor's degree in Business, Marketing or similar discipline
  • A minimum of 5 years' experience in marketing, brand positioning, digital media, and/or media strategy
  • Strong analytical skills, with the ability to interpret complex reporting data and make data-driven media planning decisions
  • Proven track record of developing and executing successful marketing strategies
  • Strong leadership and communications skills (written and verbal)
  • Detail oriented with excellent project management and organizational skills
  • Executive level presentation skills
  • Must possess advanced proficiency in PowerPoint and excel
  • Ability to thrive in a fast-paced, dynamic environment
  • Must reside within or be willing to relocate to the Metro Detroit area

Preferred Qualifications:
  • Automotive experience (OEM/Agency/Dealership)

About Stellantis

Stellantis is a multinational automotive manufacturer formed in 2021 by the merger of Fiat Chrysler Automobiles and Groupe PSA. The company designs, produces, and sells a wide range of vehicles under various brands, including Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Stellantis operates in over 130 countries and has 14 brands in its portfolio. The company is committed to sustainable mobility and has set ambitious targets for reducing its carbon footprint and increasing the share of electric vehicles in its sales.
Learn more about Stellantis
Size
400,000 employees
Market Cap
$44.9 billion
Industry
Manufacturing & Automotive
* Ladders Estimates

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