About the Role

The strategic and detail-oriented Marketing Performance Analyst is critical in helping us understand and improve the effectiveness of our marketing activities by providing deep insights into performance metrics, return on investment, and pipeline and revenue contribution. You’ll partner closely with our Revenue and Growth Marketing Leaders, Revenue Operations and Finance teams to surface actionable insights that inform our marketing strategy and investment decisions.

Responsibilities

Build and Maintain Marketing Performance Dashboards

• Design, build, and manage comprehensive dashboards in tools like Tableau, Power BI, or Looker to visualize key metrics across the full marketing funnel.

• Ensure dashboards are user-friendly, automated, and aligned with business goals for easy consumption by stakeholders across marketing, sales, and executive leadership.

• Manage and update the core artifacts that the marketing leadership team use to run the business and report on performance to the rest of the go-to-customer organization

Analyze Marketing Funnel Performance

• Track and interpret key funnel metrics including lead volume, MQLs, SQLs, pipeline creation, opportunity velocity, and closed-won revenue.

• Identify conversion bottlenecks and provide data-backed recommendations to improve funnel health and efficiency.

Campaign and Channel Effectiveness Analysis

• Evaluate the performance of marketing campaigns across digital, events, email, partner, and ABM channels.

• Analyze marketing spend effectiveness across channels, campaigns, and segments

• Work closely with field and global demand teams to align reporting and actionable insights with business goals

Marketing Attribution & ROI Measurement

• Support the implementation and refinement of attribution models (first-touch, last-touch, multi-touch, W-shaped, algorithmic) to measure the influence of marketing on pipeline and revenue.

• Deliver insights that influence channel mix, investment strategies, and content planning.

Forecasting and Planning Support

• Use historical data and predictive analytics to build models that forecast MQLs, pipeline generation, and marketing-sourced revenue.

• Partner with finance and RevOps to support quarterly and annual planning processes with accurate, data-driven projections.

Who You Are​

• Strong analytical skills and expertise with data analysis tools such as Excel, SQL, Tableau, Power BI, or Looker.

• Naturally inquisitive style, always searching for the why behind the numbers

• Demonstrated ability to translate complex data into clear, actionable insights.

• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.

• Comfortable working in a fast-paced, results-oriented, cross-functional environment.

Minimum Qualifications

• 2+ years of experience in a marketing analytics, marketing operations, or business intelligence role, ideally within a B2B SaaS environment.

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). 

• Background checks are required for thisposition.  

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations. 

The base salary range for this job family is 54,000 to 205,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.