General Electric Company

Marketing Optimization Lead

General Electric Company • $89K — $134K *
US-AnywhereRemote in United States
Healthcare
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field
  • 5+ years in marketing or marketing operations, preferably in healthcare
  • Experience in building or enhancing marketing processes and frameworks
  • Strong project management skills and ability to meet deadlines
  • Excellent communication skills, especially in presentations to senior leadership
  • Proficiency in Microsoft Office and familiarity with marketing platforms

Responsibilities

  • Own and improve the marketing operating rhythm for seamless execution
  • Design and implement best practice processes to enhance team focus
  • Lead annual marketing planning, coordinating activities across segments
  • Identify and implement improvements in marketing workflows
  • Manage the New Product Introduction process for timely launches
  • Ensure readiness at each NPI milestone in partnership with sales and product management
  • Champion marketing education and provide access to learning resources

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Paid time off
  • 401(k) plan with employee and company contributions
  • Life, disability, and accident insurance
  • Tuition reimbursement
Full Job Description
Job Description Summary
The Marketing Optimization Lead drives marketing excellence across GE HealthCare's Advanced Imaging Solutions (AIS) Marketing Operations team. This role owns the design and delivery of best-in-class marketing processes, operating rhythm, and capability programs that enable the AIS marketing function to plan, execute, and deliver with consistency. A champion of marketing excellence, AI adoption, and continuous improvement, this individual ensures the team operates at its best and is always prepared to deliver an effective annual marketing cycle. 

Job Description

Key Responsibilities

Marketing Process Optimization and Operating Rhythm 

  • Own and continuously improve the AIS marketing operating rhythm, ensuring seamless execution and consistent cadence across all key activities

  • Design and embed standard work and best practice processes that reduce friction and enable the marketing team to focus on high impact work

  • Lead the annual marketing planning process across the AIS segment, coordinating timelines, templates, and cross functional alignment

  • Identify and implement opportunities to streamline or improve marketing workflows in partnership with the Associate Director

New Product Introduction (NPI) Management 

  • Manage the NPI process for AIS Marketing, ensuring new product launches are coordinated and executed in alignment with go to market timelines

  • Maintain NPI standard work, templates, and governance frameworks that enable consistent, high quality product introductions

  • Partner with Product Management, Sales, and Medical Education to ensure marketing readiness at each NPI milestone


Marketing Education and Capability Building 

  • Champion marketing education delivery across the AIS team, ensuring marketers have access to the skills and tools to perform at a high level

  • Manage and maximize the value of marketing licences, memberships, and learning platforms, keeping the team aware of and actively using available opportunities

  • Curate regular learning content and best practice resources to keep the marketing team current and informed


AI Use Case Champion 

  • Serve as the AIS Marketing Operations champion for AI and emerging marketing technology, driving awareness and adoption across the function

  • Identify, pilot, and scale high value AI use cases that improve marketing productivity, content quality, or decision making

  • Stay current on relevant AI developments and bring recommendations to the Associate Director on where technology can create advantage


Compliance and Ad Hoc Support 

  • Provide light support to the compliance function as needed, including assistance with AST workflows and related tasks during peak periods

  • Lead or contribute to ad hoc projects that support the broader marketing function and the businesses we serve

Required Qualifications:

  • Bachelor's Degree in Marketing, Business, or a related field

  • 5+ years of experience in marketing, marketing operations, or a related role, ideally within healthcare or life sciences

  • Demonstrated experience building or improving marketing processes, planning frameworks, or operating rhythms

  • Strong project management skills with the ability to manage multiple workstreams and deliver on time

  • Excellent communication and stakeholder management skills; comfortable presenting to senior leaders

  • Proficiency in Microsoft Office Suite; familiarity with marketing or project management platforms


Preferred Qualifications:

  • Experience championing AI tools or emerging marketing technology within a team or organization

  • Familiarity with NPI processes, learning platforms, or capability development programs

  • Working knowledge of GE HealthCare's Aggregate Spend Tool (AST) or similar compliance systems

  • Experience working in a matrixed global organization


Core Competencies

  • Process Excellence: builds scalable, repeatable systems that raise performance across the team

  • Strategic Thinking: connects operational detail to broader marketing and business objectives

  • Collaboration and Influence: works effectively across functions and levels without direct authority

  • Learning Orientation: curious and committed to growing both self and others

  • Execution Discipline: delivers consistently against plans, timelines, and quality standards

  • Innovation Mindset: embraces AI and new tools to drive continuous improvement

For U.S. based positions only, the pay range for this position is $89,600.00-$134,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

Relocation Assistance Provided: No

Application Deadline: August 11, 2026

About General Electric Company

GE Healthcare provides medical technology, intelligent devices, and care solutions. They offer medical imaging, information technologies, medical diagnostics, patient monitoring systems, performance improvement, drug discovery, and biopharmaceutical manufacturing technologies. GE Healthcare's mission is to improve patient care and outcomes by providing innovative healthcare solutions. Their technologies are used in hospitals, clinics, research institutions, and pharmaceutical companies worldwide to diagnose and treat various medical conditions.

General Electric Company Careers

Join the dynamic team at General Electric Company, a global leader in innovation and technology. As one of the most respected companies worldwide, we offer unparalleled job opportunities that propel your career to new heights. Work You’ll Do At General Electric Company, you’ll be part of a diverse team committed to transforming industries and improving lives through leadership in sectors such as aviation, power, renewable energy, and healthcare. Our culture thrives on innovation and leadership, fostering an environment where you can grow professionally and personally. Lead in a Unique Market Position General Electric Company stands at the forefront of digital and industrial transformation. Here, you’ll leverage your skills to solve complex challenges, drive growth, and lead projects that have a global impact. Our commitment to professional development and diversity training ensures that every team member is equipped to lead and innovate. Collaborate with Industry Experts Work alongside a global network of professionals, each bringing a wealth of knowledge and experience to our collaborative projects. General Electric Company’s culture of inclusivity and teamwork makes it a prime environment for networking and personal development. Innovative Work Join us to work on groundbreaking projects that redefine what’s possible. Our teams at General Electric Company are constantly pushing the boundaries of technology and innovation to create solutions that not only meet but exceed the needs of our customers and communities around the world. Be Part of a Great Team At General Electric Company, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, extensive career advancement opportunities, and a supportive environment that values work-life balance. Our commitment to employee growth is reflected in our robust training programs and our focus on internal mobility. Future-Proof Your Career With a career at General Electric Company, your growth is limitless. Through our various training programs, internships, and leadership development initiatives, you can enhance your skills and advance your career in a direction that aligns with your professional and personal aspirations. Explore Job Opportunities and Internships Whether you’re starting your career or looking to make a significant impact in your field, General Electric Company offers a range of positions and employment opportunities that cater to your talents and ambitions. From internships that provide real-world experience to leadership roles that challenge your strategic thinking, there’s a place for you here. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always on the lookout for passionate, curious, and solution-driven team players. Explore the possibilities that await you at General Electric Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. At General Electric Company, we’re more than a company—we’re a community. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Electric Company and become part of a team that’s reshaping the future of technology and industry. Join General Electric Company today and be a part of our journey to build a better world through essential technology and innovative solutions. Your career at General Electric Company awaits—explore, innovate, and lead with us.
Learn more about General Electric Company
Size
168,000 employees
Market Cap
$90.4 billion
Industry
Business Services
Net Income
$5.7 billion
Founded
1892
5 Year Trend
-9.1%
Revenue
$79.6 billion
NASDAQ
GE
* Ladders Estimates

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