Job Description

Your Role

The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Senior will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will contribute to the development of tools, processes, and frameworks that advance best practices and deliver successful email marketing programs.

Responsibilities

Your Work

In this role, you will:

• Serve as subject matter expert in email marketing and collaborate with a wide range of technical and non-technical stakeholders to elevate marketing strategies and implementation plans
• Contribute to the development and implementation of marketing email campaigns from start to finish
• Apply HTML, CSS, AMPscript, and SQL to build, code, test, and deploy personalized messaging at scale, including multi-touch journeys
• Working knowledge of data structures in Salesforce Marketing Cloud and how to apply data from disparate sources to power campaigns
• Ensure the timely, accurate deployment of email and SMS marketing campaigns
• Create and implement A/B testing to improve performance across audience segments
• Collaborate with marketing partners, sales teams, customer service, digital product, and other internal parties to develop marketing plans targeted to members, prospects, brokers, and employers to achieve marketing and business goals

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree and/or equivalent combination of education and experience
• Requires at least 5 years of prior relevant experience
• Requires foundational understanding of marketing automation platforms like Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
• Requires experience writing and applying advanced scripts and queries (AMPscript and SQL) for a spectrum of use cases
• Requires experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront
• Strong analytical and quantitative skills with the ability to use most features of Excel
• Experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud strongly preferred
• Experience with Data Cloud is a plus

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.