Blue Shield Of California

Marketing Operations Specialist, Consultant - Print Operations

Blue Shield Of California$80K — $95K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business administration, or relevant field; or high school diploma/GED plus 4 years of relevant experience.
  • 7+ years of experience in marketing is required.
  • Experience managing print and digital production processes, including direct mail strategy and vendor coordination.
  • Demonstrated project management experience, overseeing multiple initiatives and deliverables simultaneously.
  • Experience in highly regulated industries such as healthcare or financial services is required.
  • Agile or Scrum methodology experience is preferred.
  • Excellent communication skills with the ability to collaborate across teams.
  • Strong organizational skills with high attention to detail.

Responsibilities

  • Facilitate end-to-end print production as a central coordination point with internal teams and external vendors.
  • Support timely and accurate delivery of various marketing materials, including direct mail campaigns and promotional programs.
  • Manage project intake and workflow administration, ensuring timely completion by maintaining timelines and monitoring status.
  • Review marketing assets for accuracy, quality, and brand consistency before release.
  • Coordinate invoice processing and production-related administrative tasks.
  • Maintain project records and documentation for operational efficiency and reporting.
  • Partner with stakeholders to resolve production issues and ensure smooth execution of marketing deliverables.

Benefits

  • Hybrid workplace model for flexible in-office collaboration, typically requiring two days a week in the office.
  • Opportunity to work in a highly regulated and structured environment enhancing professional development.
  • Exposure to both print and digital marketing processes, diversifying skill sets.
Full Job Description
Job Description

Your Role

As a Marketing Operations Specialist, Consultant, you will play a hands-on, delivery-focused role within the Marketing Operations function, supporting critical operational areas including print production facilitation, project management administration, and workflow coordination. This position serves as a central point of coordination between internal teams and external vendors, helping manage print specifications, estimates, invoice coordination, proofs, production schedules, quality checks, and final distribution. You will support a range of direct mail, promotional, member welcome, and ad hoc marketing projects, ensuring materials move efficiently through production while maintaining accuracy, quality, and timely delivery. From time to time, this role may also help set up and manage incoming team projects by opening projects in workflow systems, managing tasks, tracking timelines, and following up with stakeholders to keep work on schedule.

The Marketing Operations Specialist, Consultant will report to the Sr. Manager, Marketing Operations.

Responsibilities

Your Work

in this role, you will:
  • Facilitate end-to-end print production by serving as the primary coordination point between internal teams and external vendors; manage specifications, estimates, proofs, invoices, production schedules, quality reviews, and distribution activities
  • Support the timely and accurate delivery of direct mail campaigns, promotional programs, member welcome materials, data requests, and other specialty marketing initiatives
  • Manage project intake and workflow administration by creating projects and tasks in workflow systems, maintaining timelines, monitoring status, and driving follow-through to support on-time completion
  • Review marketing assets and production materials for accuracy, quality, brand consistency, and compliance prior to release
  • Coordinate invoice processing, purchase documentation, and other production-related administrative activities
  • Maintain project records, production schedules, and workflow documentation to support operational efficiency, visibility, and reporting
  • Partner with cross-functional stakeholders to resolve production issues, manage priorities, and ensure seamless execution of marketing deliverables
  • Identify and implement process improvements that enhance workflow efficiency, visibility, and overall marketing operations effectiveness


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree in marketing, business administration or relevant field, or a high school diploma/GED plus four additional years of relevant experience in lieu of a bachelor's degree
  • Requires at least 7 years of prior relevant experience in marketing
  • Requires experience managing print and digital production processes, including direct mail strategy, vendor coordination, distribution, and fulfillment
  • Demonstrated marketing project management experience, with the ability to oversee multiple initiatives, timelines, stakeholders, and deliverables simultaneously
  • Requires experience with health plan, healthcare provider, financial services, or other highly regulated industry
  • Agile or Scrum methodology experience preferred
  • Excellent verbal and written communication skills, with the ability to effectively collaborate and influence across teams and organizational levels
  • Strong organizational skills, exceptional attention to detail, and the ability to manage competing priorities in a fast-paced environment

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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