Marketing Operations Manager

Swimply

$90K — $120K *
Hospitality & Recreation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years in marketing operations or campaign management at a consumer-facing company
  • Track record in managing influencer programs and large-scale events
  • Strong organizational skills managing budgets and vendor relationships
  • Data-driven mindset with proficiency in analytics tools
  • Excellent project management abilities in fast-paced settings
  • Bonus: Experience in a community-driven platform or two-sided marketplace

Responsibilities

  • Source and manage influencer partnerships across various social media channels
  • Execute co-marketing activations with lifestyle and recreation brands
  • Plan and manage Swimply events, overseeing logistics and reporting
  • Create playbooks and workflows for scalable marketing campaigns
  • Track campaign performance, KPIs, and optimize for ROI
  • Collaborate with cross-functional teams to align marketing efforts with user goals

Benefits

  • Competitive cash plus equity package
  • Comprehensive medical, dental, and vision coverage; unlimited PTO
  • Remote-first work culture within the U.S./Canada
  • Access to recreational activities like pool and pickleball
  • Direct collaboration with the founder in a high-growth environment
Full Job Description
The Role

As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships, brand collaborations, and events; ensuring that every activation is not only on-brand, but also operationally smooth and growth-focused.

This role is equal parts strategic and operational: you'll help design creative campaigns while also building the processes, systems, and reporting that scale our marketing engine.

Responsibilities
  • Influencer operations: Source, contract, onboard, and manage influencer partnerships across TikTok, Instagram, YouTube, and emerging channels
  • Brand & partnership campaigns: Execute co-marketing activations with lifestyle, CPG, and recreation brands; owning logistics, timelines, and deliverables
  • Event execution: Plan and manage Swimply events (e.g., pool parties, pickleball tournaments, local activations) from budget to vendor coordination to post-event reporting
  • Process building: Create playbooks, workflows, and reporting dashboards that ensure influencer, partnership, and event campaigns are repeatable and scalable
  • Performance tracking: Own campaign reporting, track KPIs, and optimize programs for ROI
  • Cross-functional collaboration: Partner with Ops, Product, and Design to ensure marketing activations align with user acquisition and retention goals


Why This Role Matters

Marketing is how Swimply meets the world, and this role ensures it all runs flawlessly. As our Marketing Operations Manager, you'll be the engine that powers influencer partnerships, brand activations, and events; helping Swimply scale to our next $100M in bookings.

Requirements
  • 4-6+ years in marketing operations, brand partnerships, or campaign management at a consumer-facing company
  • Proven track record of running influencer programs, brand activations, or large-scale events
  • Highly organized operator with experience managing budgets, contracts, and vendor relationships
  • Data-driven mindset with comfort using analytics and reporting tools
  • Strong project management skills; able to juggle multiple initiatives in a fast-paced environment
  • Bonus: experience in a two-sided marketplace or community-driven platform

Benefits
  • Competitive cash + equity package
  • Comprehensive medical, dental & vision; unlimited PTO
  • Remote-first culture (U.S./Canada)
  • Plenty of pool (and pickleball!) time
  • Opportunity to work directly with the founder inside a high-growth marketplace rewriting the way 2 million+ guests escape locally every year

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