Marketing Operations Manager

Remote (U.S.) or Hybrid in Seattle, WA or Clinton Township, MI | Reports to Director, Global Marketing | Global Scope

Build. Optimize. Scale.

If you thrive in the details and the big picture, this role is for you.

Quickparts is hiring a Marketing Operations Manager to build and manage the systems, processes, and analytics infrastructure that support our global go-to-market strategy. This is not a desk-only role. You will own our CRM, partner across Marketing, Sales, and Customer Success, and drive scalable, measurable impact across the marketing funnel.

You will own our CRM platform, personally lead campaign operations, and be the driving force behind the data integrity and reporting infrastructure that powers our global marketing engine.

Why This Role Matters

Our Marketing Operations function is critical to data integrity, campaign execution, and cross-functional alignment. As Marketing Operations Manager, you will:
• Own and evolve the global CRM (HubSpot)
• Drive hands-on campaign execution and optimization
• Build systems that scale with growth
• Serve as the primary liaison between Marketing, Sales, and Customer Success
• Be the owner of attribution, analytics, and funnel reporting

What You'll Do

CRM Management (HubSpot)

• Maintain and evolve the global CRM (HubSpot), ensuring structural integrity, data accuracy, and usability across teams
• Partner with Sales, Marketing, and Customer Success to align CRM workflows with the full customer lifecycle
• Lead training and documentation to support adoption and consistency
• Manage CRM data hygiene, enrichment, and synchronization with ERP (NetSuite) and related systems
• Oversee ongoing governance and platform development to meet evolving GTM requirements

Marketing Operations & Campaign Enablement

• Collaborate with demand generation and content teams to support campaign planning, execution, and optimization
• Manage campaign execution including segmentation, lead routing, forms, workflows, and A/B testing
• Identify performance improvement opportunities across the funnel, from initial engagement to sales qualification
• Define and enforce UTM strategy and naming conventions for clean attribution and reporting
• Refine lead scoring models and lifecycle stages to improve conversion and handoffs

Analytics, Attribution & Optimization

• Develop and manage campaign performance dashboards in HubSpot and Power BI
• Own marketing attribution tracking and evolve multi-touch attribution models in partnership with analytics teams
• Monitor funnel metrics, identify drop-offs, and recommend improvements
• Provide insights and performance reports to marketing, sales, and executive leadership

Tech Stack & Project Leadership

• Manage integrations across the marketing and sales technology stack (e.g., HubSpot, NetSuite, webinar tools, enrichment, chat)
• Serve as point of contact for external integrators and technology partners
• Lead cross-functional infrastructure and data projects that enhance GTM performance
• Maintain SOPs and documentation for scalability and consistency
• Support select sales enablement projects

What We're Looking For

• 5+ years of experience in CRM administration, marketing operations, or revenue operations
• Expertise in HubSpot CRM and Marketing Hub
• Experience with ERP integrations (preferably NetSuite)
• Familiarity with data visualization tools and campaign attribution models
• Strong knowledge of lead lifecycle management, scoring, and funnel reporting
• Demonstrated project management skills with multiple stakeholders and timelines
• Excellent communication, documentation, and training skills
• Bachelor's degree in Marketing, Information Systems, Business Administration, or related field

Preferred Qualifications

• Experience with additional marketing automation platforms (e.g., Marketo, Pardot)
• Exposure to paid media operations and analytics (Google Ads, LinkedIn)
• Familiarity with GDPR compliance and data governance

Why You'll Love It Here

• Direct collaboration with Marketing, Sales, and Executive leadership
• Real ownership - your work shapes the company's GTM engine
• High-growth, global organization
• Complex technical and data challenges
• Ability to leave a legacy system behind
• Strong culture of accountability and collaboration
• Flexible work environment (remote or hybrid)
• Competitive compensation
• 401K Employer match
• Excellent health and wellness benefits
• Generous Paid Time Off - Recharge with ample PTO, including vacation days, sick leave, and holidays

Celebrate Your Strengths!

We believe that understanding your natural behavioral style helps ensure success for both you and Quickparts. As part of our application process, we invite you to complete a quick, six-minute Behavioral Assessment. This brief assessment highlights your unique strengths and how they align with our role requirements-providing valuable insights to spark great conversations about your fit, growth, and development here at Quickparts. Please click the link below to begin the assessment:

Quickparts Assessment Link

#MarketingOperations #RevOps #HubSpot #CRM #DemandGeneration #MarketingAnalytics