Role Summary

The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel to drive demand and create opportunities for our global sales team.

By leveraging AI and automation, the Marketing Operations Manager enhances segmentation, improves lead scoring and routing, and accelerates insight generation to inform strategic decision-making.

What You'll Do

• Manage the day-to-day health and performance of the marketing tech stack, ensuring tools are properly configured, integrated, and used effectively. You'll work closely with Business Systems to request and manage integration/feature roll-out, or enhancement support.
• Responsible for recommending improvements, prioritizing operational initiatives, and driving execution in partnership with stakeholders. Role includes presenting initiatives to the broader Marketing team. Supports the operational execution of Account-Based Marketing (ABM), ensuring account targeting, segmentation, buying group structures, and engagement measurement are consistently applied and optimized in our ABM platform.
• Implement and document standards and best practices for how marketing systems, workflows, and data are used across teams.
• Evolve and manage our trial provisioning process to ensure trial journeys are consistent across products, scalable, easy to manage, and extended to multi-language support.
• Connect systems and streamline workflows across marketing tools to automate manual processes, including a focus on introducing AI assisted workflows
• Oversee new tooling recommendations & implementations, maintaining team alignment on go-to-market deliverables, ensuring successful and timely rollout, and creation of onboarding materials (where applicable). Responsible for seat license/user management acquiring new seats and adding/removing users.
• Own the evaluation, purchasing, and renewal of marketing tools (with support of the Director, Marketing Operations) monitoring contract term cycles, working with vendors to obtain quotes
• and working with internal stakeholders to gather appropriate approvals: Procurement, Legal, Security, Finance. Your role will be to ensure we're using the right tools at the right cost and getting full value from our investments.
• Coordinate with Sales Enablement opportunities to increase sales education of ABM tech stack and intelligence which might include creation of training materials, best practices, and tips & tricks.
• Other responsibilities, as assigned

What We're Looking For

We're looking for someone who checks off most, but not necessarily all, of the boxes. It's more important to us to find a candidate who can display indicators of success through skills they have developed and experience they have been a part of, than to find folks who have "been there, done that." We want to be a part of your development journey, and we'll learn as much from you as you learn from us.

Must-haves:

• 5-7 years experience working cross-functionally with multiple teams, partnering closely with Marketing, Business Systems, and Sales Enablement to deliver shared outcomes for
• Hands-on experience managing a marketing technology stack, including marketing automation, ABM platforms, and sales engagement tools, with an ability to connect the dots on how systems work together and/or share data.
• Strong organizational and project management skills, with the ability to manage multiple initiatives, priorities, and stakeholders at the same time.
• A problem solver who is comfortable working in ambiguity, able to identify gaps, design new ways of working, and build processes from the ground up.

• Innovative, resourceful, and eager to adopt new marketing strategies and tactics with a strong curiosity in AI.

• Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud, Qualified, Salesloft, ZoomInfo, ON24, Cvent, and AI solutions.

Nice-to-haves:

• Experience supporting account-based marketing (ABM) programs, including account segmentation, buying group concepts, and account-level engagement or intent reporting.
• Exposure to vendor evaluation, contract renewals, or procurement processes.
• Prior exposure to AI pilots or experimentation, such as AI research tools, chatbots, automation agents, or predictive insights.

Compensation & Benefits

The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).

$90,000 to $115,000 (CAD) a year

Salary range (min - max)

Current Vacancy

Magnet is proud to offer benefits such as:

- Generous time off policies

- Competitive compensation

- Volunteer opportunities

- Reward and recognition programs

- Employee committees & resource groups

- Healthcare and retirement benefits

Indicators of Success

We're looking for someone who checks off most, but not all, of the boxes listed in "skills and experiences". It's more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have "been there, done that". We want to be part of your development journey, and we'll learn as much from you as you learn from us.

How We Work

At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you're within a comfortable travel distance to one of our offices, you'll occasionally join us in person. How often you'll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team's goals.

We're excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!