Marketing Operations Manager

Givens Communities

$85K — $90K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4 - 7 years of experience managing HubSpot platform
  • HubSpot certifications for Marketing Hub required
  • Bachelor's degree in Marketing, Communications, or related field
  • Exceptional creativity and attention to detail
  • Experience with Adobe Illustrator & Photoshop, Microsoft Office, WordPress, Gain, and Canva

Responsibilities

  • Own and execute all work on the HubSpot platform
  • Drive execution and visibility of HubSpot content across the organization
  • Build campaign infrastructure and automate reporting and attribution
  • Create marketing materials and campaigns for all platforms
  • Ensure consistent messaging and visual identity in marketing communications
  • Support brand updates across corporate marketing platforms
  • Perform other duties as assigned by supervisors

Benefits

  • Comprehensive benefits package including health, dental, and retirement options
  • Opportunities for professional development and growth within the company
  • Collaborative and supportive team environment
  • Cultural commitment to serving diverse senior populations
  • Potential for flexible working arrangements
Full Job Description
Givens Communities is looking for a Marketing Operations Manager to join our corporate marketing team! This position is responsible for structuring marketing campaigns, automation and reporting systems within the HubSpot Marketing Hub. The marketing operations manager leads campaigns directed at future residents and program members in support of Givens Communities and all campuses and programs.

What you'll do:

  • Operational owner and executer of all HubSpot platform work
  • Drives execution, visibility, and system reliability across the organization for all HubSpot content
  • Builds campaign infrastructure and automation, including reporting and attribution structure
  • Creates content for marketing materials and campaigns for all marketing platforms
  • In concert with marketing team, ensure consistent messaging, visual identity, tone, and customer experience across all marketing materials and communications
  • Support efforts to update brand realignment within corporate marketing platforms including websites, social media channels and digital advertising channels
  • Perform any other duties and/or tasks that may be assigned on an as-needed basis by an authorized supervisor


What you'll need:

  • 4 - 7 years' experience managing HubSpot platform, including HubSpot certifications for Marketing Hub
  • Bachelor's degree in Marketing, Communications, or related field required
  • Exceptional creativity and attention to detail; able to create detailed executional plans for campaigns and key announcements
  • Experienced working in Adobe Illustrator & PhotoShop, Microsoft Office Suite, WordPress, Gain, Canva


Compensation is $85,000 - $90,000 per year, based on background and experience, and includes our comprehensive benefits package

Still curious about what Givens is all about? It's kind of a long story, but at our core, we're a senior housing organization with a lot of heart and committed to providing housing to seniors of all socioeconomic backgrounds across WNC for more than 50 years. We already have five communities (three life plan communities and two affordable communities) with plans for many more in the coming years.

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