4+ years in marketing operations or growth marketing roles
Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent)
Experience integrating with CRM systems (Salesforce preferred)
Strong analytical and technical abilities with data management and troubleshooting
Familiarity with UTM tracking, attribution, and funnel reporting
Basic knowledge of HTML/CSS and API/webhook logic
Experience with AI tools for campaign support (e.g., ChatGPT, Jasper)
Excellent communication and collaboration skills across functions
Responsibilities
Manage day-to-day marketing automation operations including campaigns and lead routing
Maintain and evolve the marketing technology stack with CRM and automation tools
Partner with various marketing teams to launch and optimize campaigns
Design and maintain lead scoring frameworks to provide Sales with quality leads
Build dashboards and reports to measure marketing performance and ROI
Explore AI tools to enhance campaign creation and data management
Serve as an internal expert on AI workflows and champion innovative solutions
Help shape the marketing team's approach to AI-driven growth
Benefits
Opportunity to work at the intersection of creativity and business precision
Access to advanced marketing technology and the latest AI tools
Collaborative environment partnering with multiple teams
Hands-on role where operational excellence is valued
Chance to significantly impact the company's growth strategies through innovation
Full Job Description
About the role:
As our Marketing Operations Manager, you'll be the connective tissue between marketing creativity and business precision. You'll build the systems, automations, and data flows that make our campaigns work-and explore how AI can make them work better.
Key Responsibilities:
Manage day-to-day marketing automation operations-campaigns, forms, landing pages, and lead routing.
Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
Design and maintain lead scoring and journey frameworks to ensure Sales gets high- quality leads with full context.
Build dashboards and reports that measure marketing performance, attribution, and ROI.
Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.
Help shape how WorkSpan's marketing team becomes an AI-first growth engine.
Qualifications:
4+ years in marketing operations, growth marketing, or demand generation roles.
Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
Experience integrating with CRM systems (Salesforce preferred).
Strong analytical and technical abilities-comfortable building workflows, managing data, and troubleshooting integrations.
Familiarity with UTM tracking, attribution, and funnel reporting.
Working knowledge of HTML/CSS and basic API/webhook logic.
Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
Excellent communication and collaboration skills-especially across technical and creative functions.
You'll Succeed Here If You:
Love operational excellence-you take pride in clean data, thoughtful systems, and well- documented processes.
Think like a builder-you see every marketing challenge as an opportunity to design a scalable solution.
Have a curious, experimental mindset-you test, learn, and adopt tools that make your team better.
Enjoy working cross-functionally with content, sales, and product teams to deliver results.
Are energized by the idea of AI as an accelerant for creativity, precision, and decision- making.
