Marketing Manager

Yotta Energy

$150K *
Energy & Utilities
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B marketing experience focused on demand generation
  • Hands-on experience with HubSpot or other CRM/marketing platforms
  • Proven ability to execute and measure digital marketing campaigns
  • Strong analytical skills to connect activity to business outcomes
  • Excellent written and verbal communication skills
  • Experience working cross-functionally with sales teams
  • Self-directed and organized, comfortable in fast-paced environments

Responsibilities

  • Build Yotta's demand generation engine using data and experimentation
  • Drive measurable business outcomes and demonstrate ROI of marketing investments
  • Collaborate directly with executive leadership and multiple departments
  • Generate demand and strengthen market position through strategic marketing initiatives
  • Establish marketing systems that link activities to revenue

Benefits

  • Comprehensive benefits package
  • Collaborative, mission-driven work environment
  • Opportunities for career growth and expanded responsibilities
Full Job Description
The Role
Marketing is often viewed as a creative function. At Yotta, we believe it's an analytical one.

We're looking for a hands-on Marketing Manager who can build Yotta's demand generation engine through data, experimentation, and measurable business outcomes. This role isn't about creating marketing activity for activity's sake. It's about identifying where marketing investment produces qualified pipeline, proving it with data, and helping the business make smarter investment decisions over time. You'll work directly with executive leadership, sales, product, engineering, distributors, and channel partners to generate demand, strengthen Yotta's market position, and build the marketing systems that connect activity to revenue. You won't inherit a large team or an established playbook you'll help build both.

Required
  • 5+ years of B2B marketing experience with a demonstrated focus on demand generation and pipeline development
  • Hands on experience with HubSpot or another leading CRM and marketing automation platform
  • Experience executing and measuring digital marketing campaigns
  • Strong analytical skills and the ability to connect marketing activity to business outcomes
  • Excellent written and verbal communication skills
  • Experience working cross-functionally with sales organizations
  • Self-directed, highly organized, and comfortable operating in a fast-paced growth environment

Preferred
  • Experience in solar, energy storage, cleantech, electrical infrastructure, industrial technology, or other technical B2B markets
  • Experience supporting channel sales organizations, distributors, or partner networks
  • Familiarity with complex technical sales cycles
  • Experience using AI tools to improve marketing productivity and workflow automation

Growth Path
This role is expected to evolve alongside the company. As Yotta grows, this position has the opportunity to expand into broader marketing leadership responsibilities with increased scope, budget authority, and team development responsibilities.

What We Offer
  • Salary up to $150,000 per year
  • Comprehensive benefits package
  • Collaborative, mission-driven work environment


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