Position Level Classification: ManagerLevel/Title position is reporting into: Senior Director, Marketing
Job Summary:
We are looking for an experienced Wholesale Marketing Manager to join the Global Marketing team at rag & bone.
In this role, you will own co-op marketing, campaigns, content, activations, and key initiatives with our global wholesale partners. You know how to leverage wholesale relationships as growth channels - driving customer acquisition, brand awareness, and sell-out performance. You'll manage seasonal co-op budgets in close partnership with external accounts while collaborating cross-functionally to align on product sell-in priorities and execute strategies that move customers through the funnel. Your toolkit spans paid and organic social, email, editorial, retailer media networks and onsite placements, influencer programs, in-store activations, and more.
The right candidate has a strong command of digital media KPIs and thrives in a fast-paced, cross-functional environment. You're proactive, solutions-oriented, and skilled at building alignment across teams.
This role reports directly to the Senior Director, Global Marketing.
Responsibilities:- Own and manage seasonal co-op budgets across all wholesale partners, strategically allocating spend across brand-building and performance tactics to drive awareness and sell-out
- Build and maintain strong relationships with wholesale marketing counterparts, serving as the primary day-to-day contact for all marketing activity
- Develop seasonal marketing plans for key accounts that align with product sell-in priorities and broader brand campaigns
- Negotiate co-op rates, placements, and campaign flights with partners to maximize return on investment
- Review and approve all partner-facing creative to ensure alignment with rag & bone brand standards across voice, visual identity, and product representation
- Collaborate with commercial wholesale teams to stay ahead of in-season opportunities and emerging account needs
- Attend market appointments with key accounts to align on product stories and upcoming marketing opportunities
- Partner with internal creative services to concept and execute in-store activations and pop-up builds at key wholesale doors
- Manage co-op marketing activity across EMEA and APAC wholesale accounts, adapting domestic strategies for regional relevance where needed
- Maintain accurate and up-to-date budget trackers across all wholesale marketing activity
- Partner with finance to ensure all media placements and campaign commitments are properly documented, chargebacks are processed, and year-end invoicing for contracted obligations is completed on time
- Source, organize, and distribute seasonal brand assets to wholesale partners, ensuring timely delivery across all accounts
- Brief internal creative and brand teams on wholesale, licensing, and franchise marketing needs each season
- Track and report on campaign performance across all partners, translating KPIs into actionable insights and recommendations for future planning
Requirements:
- 5+ years of experience in wholesale and co-op marketing, preferably within fashion or luxury retail
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience managing co-op budgets and media plans across major domestic and international wholesale accounts
- Familiarity with EMEA and APAC market dynamics and regional ways of working
- Strong command of the wholesale and digital media landscapes, with an eye for emerging opportunities and platforms
- Experience with retailer media networks and onsite media planning across key wholesale partners
- Deep understanding of digital media and wholesale KPIs, with the ability to translate performance data into actionable strategy
- Experience working cross-functionally with creative, finance, and commercial teams in a fast-paced environment
- Highly organized and detail-oriented, with strong instincts for prioritization and the ability to manage multiple workstreams simultaneously
- Comfortable operating in a fast-paced, high-pressure environment without losing attention to detail
- Proficiency in Microsoft Office and comfort leveraging AI tools to streamline workflows, analyze performance data, and accelerate content and campaign development
- Strong communication & presentation skills with the ability to influence and build trust with both internal stakeholders and external partners
Rules we live by | Rules you live by
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters - Not only with product but we see it in our people
- Make Shit Happen -Be disciplined, be competitive
Benefits - Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
