The Marketing Manageris responsible fordriving revenue growth by developing innovative marketing campaigns that drive demand and nurture customers throughout their buying process.

Excellent communication,planning, and presentation skills, as well as attention to detail, and the ability to grasp and translate technical capabilities into benefits,are crucial. This position works closely with Sales,Editorial,andProduct Designcolleagues to develop and execute strategic plans forWileys higher education courseware products forchemistry and business.

Job Responsibilities:

• Developand executeannual marketing plans with measurable goals andobjectives.

• Tracktheeffectiveness of tactics and strategies by regularly analyzing results andtakingaction to improveperformance.

• Creatego-to-market strategies,sales tool kits, messaging templates, and other collateraland sales enablementpieces.

• Work withSales andCustomerSuccess to effectively engage withchemistry and businessinstructors,positionand present products, and overcome objections.

• Createaccount-based strategies and track top target lists for new products and features.

• Interact withchemistry and businessinstructors through conferences, conversations, and social media.

• Partner with Research colleagues to conductsurveyswith instructors and students to generate insights aboutthe highereducationchemistry and businessmarkets.

• Test andvalidatevalue propositions in the field with individual interviewsandlive focus groups.

• Develop and implement market development strategies to create awareness, engagement, and leads for new products.

• Build andmaintaincompetitive landscapes.

• Create differentiated value propositions and positioning for products.

• Demonstrate the use of tools through customer calls and presentations.

• Develop relationships with authors and advocates whileidentifyingnew advocates, thought leaders, partners, and influencers.

• Manage webinars, trade shows,and other events for thechemistry and businessmarkets.

Required Qualifications:

• BA or BS degree, preferably in business or marketing.

• 3+years of successful experience in marketing or selling technology products. Experience with higher education technologyproducts is a plus.

• Analytical skills that lead to effective product management, and product differentiation.

• Strong writing, communication, and technology presentation skills.

• Strong experience with CRM, preferably Salesforce.

• Experience with digital marketing tools for marketing automation, website management, and events is a plus.

• Excellent analytical skills and judgment toidentifyand prioritize opportunities. Highly motivated, achievement-oriented,and capable of juggling multiple priorities.

• Strong leadership skills to effectively manage campaigns and sales enablement activities. Ability to influence people in other functional areas.

• Must be willing to travel to several conferences a year.