The OpportunityYou'll be building and running the programs that drive the pipeline. Campaigns, content, product launches, partnerships, events: owned end-to-end by you.
Loadlink is Canada's leading SaaS platform for the commercial transportation industry, a market we've led for over 30 years and we need someone to unlock the next stage of growth.
You'll have real ownership, clear targets, and access to DAT's creative and production team to help you execute. The strategy is yours to own.
What You'll OwnDemand Generation & Pipeline- Loadlink's demand generation programs end-to-end: campaigns, nurture flows, email marketing, gated content, and inbound strategy. Clear MQL targets and pipeline reporting are expected.
- Build and optimize multi-channel campaigns to drive net-new logo acquisition; report pipeline contribution to the Director of Sales and Marketing.
- Manage lead source tracking, list health, and campaign performance in Pardot and Salesforce.
- The monthly marketing dashboard: MQLs, campaign performance, and pipeline contribution.
Product Launches & Content- Plan and execute go-to-market campaigns for new product launches, from pre-launch awareness and announcement emails to post-launch nurture sequences and sales enablement materials.
- Write and manage all Loadlink content: blog posts, case studies, emails, landing pages, product launch copy, and sales enablement materials including decks, one-pagers, and battle cards.
- Own all copy, messaging strategy, and editorial calendar; collaborate with DAT's creative team on design.
- Support website updates including campaign landing pages and SEO to improve Loadlink's search visibility.
Partnerships, Events & Thought Leadership- Identify and activate partnership marketing opportunities: co-marketing programs, integration partners, and industry associations. This channel is largely untapped; you'll have a full mandate to build it.
- Commission industry research reports and secure trade publication placements to establish Loadlink's authority in the Canadian freight market.
- Lead Loadlink's presence at key Canadian tradeshows and industry events, including pre/post-event campaigns and sales lead handoff.
- Drive Loadlink's webinar strategy and audience development; own pre/post-event lead follow-up.
- Manage Loadlink's LinkedIn presence and customer communications including newsletters and product update announcements.
What We're Looking ForMust-Haves- 5+ years of B2B marketing experience with a clear focus on demand generation and campaign management.
- Outstanding writing skills. This role writes constantly across many formats; writing samples will be requested.
- Proven experience running campaigns end-to-end: strategy, execution, and performance reporting.
- Hands-on experience with Pardot and Salesforce; campaign management and reporting, not just familiarity.
- A data-driven mindset: you make decisions from analytics, not gut feel.
- Comfortable working within a larger matrixed organization, managing shared resources and cross-functional relationships.
- A self-starter who takes ownership and drives results without waiting to be directed.
- Familiarity with CASL compliance and the Canadian market.
- Bachelor's degree in marketing, communications, or a related field.
Strong Asset- Experience in logistics, transportation, or supply chain.
Our Culture:- Flexible Work Model: Enjoy a balanced hybrid approach with 2 in-office days.
- Vibrant Workplace Culture: We celebrate achievements and strike the perfect balance between productivity and enjoyment.
- Competitive Compensation Package: Benefit from an attractive salary, comprehensive benefits, annual performance bonuses, and an employee recognition program.
- Secure Your Future: Take advantage of our 50% RSP matching and stock purchase options to build financial stability.
- Generous Time Off: Recharge with our paid vacation policy, ensuring you maintain a healthy work-life balance.
- Corporate Social Responsibility: Make a difference by participating in events, fundraisers, and environmental initiatives.
- Collaborative Environment: Work alongside diverse teams, build strong professional relationships, and engage in networking events and team-building activities.
- Innovative Technology: Work with cutting-edge tools and systems that keep us at the forefront of our industry
Company Values we Stand By: Acting with Integrity, Owning It, Being Humble, Continuous Improvement & Customer Centricity
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